Technical Representative

Tech Rep – Performance Trail Running & Outdoor Sweden SEK 383,600.00 The Advocate Group is partnering with a leading global sporting footwear brand to recruit a Technical Representative – Performance, with a primary focus on the Swedish market. This is a role for someone who genuinely lives the category.Trail running, hiking, outdoor sport and performance footwear will sit at the heart of your world. You’ll be out in the market building product knowledge, training retail teams and developing relationships across some of the Nordics’ biggest sporting goods retailers, alongside specialist running and outdoor accounts. But this isn’t a traditional Tech Rep position. The longer-term opportunity is to become an important part of how the brand builds its performance community across the Nordics – connecting retail, product, athletes, running communities and marketing. The role Initially, your focus will be on becoming the product expert in market and building strong relationships across the Swedish retail landscape. You’ll spend your time:

• Delivering engaging product and technical training to retail teams
• Educating store staff on performance footwear, technology and product innovation
• Supporting major sporting goods retailers alongside specialist running and outdoor customers
• Getting new performance launches into the hands of the people selling and using them
• Building strong relationships with store teams and becoming a trusted face of the brand
• Representing the brand at retail activations, events and community initiatives
• Organising and supporting running clubs, product trials and local activations
• Feeding market and customer insight back into the wider Nordic team

The territory will be approximately 80–90% Sweden, with around 10–20% travel across Finland and Norway, particularly around events, community activity and key market opportunities. More than a Tech Rep role This position has been designed with progression in mind. You’ll work closely with the Nordic Marketing Manager, gradually taking greater ownership of local marketing and community initiatives as you establish yourself within the role. That could mean helping develop running communities, supporting performance-focused campaigns, activating major product launches and finding new ways to put the brand in front of runners, hikers and outdoor consumers. You’ll be joining a small, entrepreneurial Nordic team, so there’s genuine scope to make the role your own rather than simply stepping into a rigid structure. Who are we looking for? We’re deliberately keeping the background fairly open. You could already be working within sports, footwear or outdoor retail. You might be a strong retail floor specialist who knows how to engage customers and colleagues. Or you could have experience within events, community or brand activation and want to build a career within the performance sports industry. More important is that you:

• Have a genuine connection to running, trail, hiking or outdoor sport
• Are confident engaging and presenting to groups of people
• Can build relationships naturally with retail teams and specialist customers
• Enjoy being on the road and working autonomously
• Are comfortable planning your own diary and taking ownership of a territory
• Understand the importance of community within performance sport
• Bring energy, credibility and enthusiasm when talking about technical product
• Want to develop beyond the traditional Tech Rep remit over time

This isn't a desk-based marketing role. You'll be in stores, at events, on the trails and within the communities that matter to the brand. For someone who wants to combine performance sport, technical product, retail and community building, it’s a brilliant opportunity to build a career with a major international footwear brand while having real influence within a growing Nordic team.