Shopping Marketing Manager, Scandi

Bring bold ideas to a brand that’s anything but neutral - help us colour the world with creativity at Le Creuset! Location: Taastrup, Denmark Employment Type: Full time, Permanent, Onsite About Le Creuset At Le Creuset, every dish begins with a story - and every story begins with people. Since 1925, we’ve brought generations together around the table, transforming everyday meals into cherished memories. Our legacy is built on colour, craft, and a deep passion for innovation - shaped as much by our iconic products as by the people who bring them to life. We’re not just creating cookware; we’re creating moments that last a lifetime. If you’re inspired by heritage, driven by creativity, and ready to shape the future of the kitchen, we’d love to welcome you into our story. The Recipe for Success: Role Summary This is an opportunity to shape how an iconic premium brand comes to life across Scandinavian retail and D2C channels. Mastering the Shopper Marketing, you'll be the chef bringing Le Creuset's commercial marketing recipe to life. Responsible for the localization of the global GTM plans and the execution, coordination, and continuous optimization of our commercial marketing activities, you'll ensure every customer touchpoint is prepared and served to the highest possible standard across our Own Retail boutiques and key retail partners. A key ingredient in this role is to help establish Own Retail as one of Le Creuset's most inspiring brand experience channels. From in-store marketing and retail theatre to experiential activations, point-of-sale materials and customer engagement programs, you'll blend creativity, organization, and commercial focus to create memorable experiences that delight customers and drive performance. Working closely with teams across Marketing, Retail and Commercial, you'll take strategic direction and transform it into flawless execution in all channels, ensuring campaigns launch on time, in the right place and with maximum impact. Like any great chef, you'll pay close attention to every detail, ensuring consistency, quality and excellence across every channel - turning strong ideas into measurable growth. Ingredients: Key Responsibilities What’s On Your Daily Menu Impactful Go-To-Market plans

• Translate global and regional strategies into powerful locally relevant go-to-market marketing plans that build brand desire and drive growth.
• Own the end-to-end delivery of go-to-market and consumer activation initiatives, from briefing to execution and evaluation.
• Lead marketing planning, budgets, and execution with structure and commercial focus.

Shopper Marketing excellence

• Serving up engaging retail campaigns that transform browsing shoppers into loyal Le Creuset enthusiasts through meaningful and memorable experiences.
• Bringing our experiential retail strategy to life through hands-on activations, from live cooking demonstrations and skills workshops to exclusive tasting events and VIP experiences inspiring customers and driving footfall.
• Creating seamless customer journeys that connect activities across stores, digital channels and wider marketing campaigns.
• Working closely with our Retail teams to continuously refine and elevate the in-store experience, ensuring every touchpoint reflects our premium brand standards.
• Developing thoughtful gifting, personalization and aftercare experiences that add an extra sprinkle of delight and encourage long-term loyalty.
• Supporting the launch of new boutiques and pop-up locations and driving strong traffic to sites.

Delivering Exceptional Events & Experiences

• Delivering marketing campaigns and activations for key retail partners, ensuring all activities are executed on time and to the highest standard.
• Managing point-of-sale programs across both own retail channels and key partners, ensuring stores are equipped with the right materials at the right time.
• Supporting seasonal campaigns, exclusive launches and customer-specific brand moments that elevate Le Creuset's presence within retail partner environments.
• Coordinating the logistics, materials and execution of in-store events, festivals, trade shows and brand activations.
• Supporting destination events and partnerships that introduce new audiences to the Le Creuset experience.

Measuring Success

• Tracking campaign performance through key commercial metrics such as footfall, engagement, conversion, and sell-through.
• Producing campaign reports and post-event reviews to understand what worked well and where opportunities exist.
• Identifying ways to improve execution, increase efficiency and enhance future activities.
• Managing the Commercial Marketing budget, ensuring activity is delivered efficiently and in line with agreed investment plans.
• Overseeing supplier onboarding, invoice processing and ongoing supplier relationships to ensure smooth operational delivery.

Collaborating Across the Business

• Working closely with colleagues across Marketing, Retail, Sales, Category Merchandising and European Centre of Excellence teams to ensure smooth delivery of activity.
• Contributing ideas and insights that help improve ways of working and strengthen collaboration across teams.
• Spending time within our store network to build relationships, understand consumer behavior and identify opportunities to elevate the retail experience.

What’s On Your Seasonal Menu Alongside the above tasks, you will also periodically tackle some of the following topics:

• Present projects and launches with the ability to influence decision-making and gain stakeholder buy-in.
• Participate in consumer-facing activities like our Pop-up Outlet Sales.
• Supporting the planning and delivery of sales and marketing conferences that engage, inspire, and connect teams.

The Perfect Blend: What We’re Looking For We're looking for someone who loves bringing brands to life and understands that every consumer interaction is an opportunity to create something memorable.

• A super-marketeer with proven experience in Retail Marketing, Shopper Marketing, Experiential Marketing, Brand Activation or a related discipline within a premium, luxury, lifestyle, hospitality or consumer-facing brand.
• Proven ability to translate global marketing strategies into structured, commercially driven local go-to-market plans.
• A strong track record of planning and delivering in-store campaigns, customer events, experiential activations and engagement programs that drive brand awareness, footfall and loyalty, and generating sales for premium brands.
• Experience creating premium retail experiences, including retail theatre, visual merchandising initiatives, launch events and consumer-focused activations.
• Excellent project management skills, with experience coordinating multiple stakeholders, suppliers and operational teams to deliver high-quality marketing activity on time and within budget.
• Experience managing marketing materials, point-of-sale programs, event logistics and operational delivery within a retail environment.
• Strong premium brand D2C experience and in-depth understanding of consumer behavior, customer journeys and retail dynamics.
• Excellent presentation and storytelling skills with the ability to influence decision-making and gain stakeholder buy-in.
• Fluent in one of the Scandinavian languages and English is mandatory. Norwegian would be considered as a plus.

Why Join Our Table? At Le Creuset, you will find your seat at our table, which is as colourful as our cookware and rich in history. Our table is grounded in our values: Passion, Integrity, Excellence, Innovation and Teamwork. Every talent will add flavor. Every idea brings colour. And every day is a chance to create something that lasts. With the passion you bring, you become part of a timeless legacy, one that brings people together around food, stories, and meaningful shared moments. What You Can Expect Locally You will join a collaborative Scandinavian organization with direct access to local decision-makers and close cooperation across Marketing, E-commerce, Retail and Back-office Support. The role offers broad exposure across markets and channels, considerable ownership, and the opportunity to shape how an iconic premium brand is experienced by consumers across Scandinavia. We combine an international brand environment with a local, hands-on culture where ideas are expected to move into action. As part of this culture, you will occasionally participate in consumer-facing activities such as pop-up events and outlet sales. Diversity and Inclusion Statement We welcome applications from all qualified candidates, regardless of gender, age, disability, sexual orientation, religion or belief, marital or civil partnership status, race, ethnic or national origin. We are committed to creating an inclusive workplace where everyone feels valued, respected, and empowered to reach their full potential. Ready to Stir Things Up? Apply now and help us create exceptional experiences, one customer at a time. Imprint Data Privacy Copyright © 2026, Le Creuset Group AG, Switzerland