Senior Marketing Operations Manager

At Verda, we're building a full-stack AI cloud, covering everything from data centers and hardware to our own cloud platform that the world's leading AI teams use to do serious AI work. We strive to make a positive mark on the world through the infrastructure we build and give leading teams a service they can truly depend on. Headquartered in Helsinki, we operate globally with offices in London and San Francisco. Join Verda while it’s still being built - not once it’s finished. Why Verda - Cash and equity compensation along with local benefits. - 40+ nationalities, with 6 different ones on the management team. - A real chance to make an impact and work alongside world class engineers, researchers, and partners across the global AI ecosystem. Practicalities - Work mode: Hybrid, based in London or Helsinki / EU remote - Level: Senior Manager - Employment type: Full-time and permanent Your responsibilities Measurement and attribution - Improve attribution, including last-touch in HubSpot, multi-touch in Dreamdata, and beyond - Build reporting dashboards for marketing operators, and for the exec team. Data and infrastructure - Own data collection for marketing across third-party and first-party data, online and offline - Scale the marketing infrastructure for delivering and measuring marketing programs, ensuring every campaign can be delivered efficiently and measured thoroughly - Deliver key infrastructure requests, such as the migration to server-side tracking, the implementation of ABM & ABX analytics, and the addition of a data warehouse Signal and handoff - Own CRM hygiene, efficient handover to sales, and lifecycle tracking for contacts, companies, and deals alike - Turn product telemetry into commercial signal: identify on-demand accounts whose consumption, workload mix, or growth warrants a human. - Upkeep a high standard for what good looks like, and decide when to bring in agencies or hire in-house Your key competencies - 5+ years in marketing operations and MarTech - Strong grasp of data collection, marketing attribution, and lifecycle tracking, and the judgement to know which numbers can be trusted - Experience with data collection and processing under strict EU regulations and privacy-conscious environments - Experience building marketing infrastructure that supports product-led growth and sales-led motions alike - Proficiency with HubSpot, Dreamdata, “Google Marketing Platform”, and pulling the data from a wide number of marketing platforms and other sources - Comfortable with SQL, APIs, and webhooks. You are able to answer your own data questions - Experience with enrichment, intent tooling, and ABM such as Clay, Apollo, 6sense and similar - Strong cross-stakeholder coordination across Marketing, Sales, Product, and Engineering - A high bar for quality, with the ability to onboard agencies or hire in-house and hold them to it Nice to have - Experience in developer marketing by either working for companies offering infrastructure products or developer tooling, or by having a genuine interest in the AI engineering ecosystem - Familiarity with 6sense or other ABM platforms - Experience building product-qualified lead (PQL) models using behavioral and usage data - Experience making HubSpot and Salesforce work together What's next We're building fast and this role needs the right person behind it. There's no artificial deadline, but when we find who we're looking for, we move. If this sounds like your next move, apply now. Please submit your application through our Careers page. We don't accept applications sent by email. By submitting this application, you confirm that the information you provide is accurate. We will process your personal data to assess your application for this role, as described in our Candidate Privacy Policy. Keeping your data to consider you for future roles is optional and only applies if you tick the box in the application form.