Senior Marketing Automation Consultant - Marketo

Senior Adobe Marketo Engage & Leadoo Consultant About the Role We are looking for a senior MarTech professional to lead the design, implementation, and optimization of Adobe Marketo Engage and Leadoo solutions. You will drive marketing automation strategy, solution architecture, integrations, and campaign excellence while acting as a trusted technical advisor to clients and stakeholders across Europe and North America. Key Responsibilities

• Lead Marketo Engage and Leadoo solution design, implementation, and optimization.
• Own lead management, scoring, segmentation, lifecycle, and nurture strategies.
• Architect integrations with CRM platforms, CDPs, APIs, and other MarTech solutions.
• Drive campaign automation, personalization, reporting, and customer engagement.
• Ensure platform scalability, data quality, governance, and performance.
• Lead client workshops, provide technical consulting, and mentor delivery teams.
• Collaborate with business and technology stakeholders across regions.
• Support solution estimation, roadmap planning, and continuous improvement.

Essential Skills & Experience

• Strong hands-on expertise in Adobe Marketo Engage administration and campaign management.
• Proven experience with engagement programs, nurture streams, lead lifecycle management, lead scoring, and segmentation.
• Experience with marketing automation, dynamic content, personalization, reporting, and analytics.
• Technical knowledge of Marketo REST APIs, CRM integrations (Salesforce/Microsoft Dynamics), CDPs, data mapping, and synchronization.
• Understanding of web tracking, attribution, HTML/CSS for emails and landing pages, and SQL/data analysis.
• Experience in MarTech solution architecture, stakeholder management, client consulting, and cross-functional leadership.
• Strong communication, problem-solving, and Agile delivery skills.

Preferred Skills & Qualifications

• Adobe Marketo Engage Professional or Expert certification.
• Knowledge of Adobe Experience Cloud.
• Experience delivering enterprise-scale MarTech transformation programmes.
• Experience working with global teams across Europe and North America.
• Familiarity with Leadoo implementation and optimization.