Senior Activation Consultant

Shape modern activation across customer experience, technology, data and channels. About Accrease At Accrease, we help ambitious organisations create better customer experiences by connecting data, technology, insights and activation. We work at the intersection of Customer Experience, Analytics, Personalisation, Marketing Automation, Search and Discoverability and AI-enabled marketing. As client demands continue to evolve, we are expanding our activation capability beyond traditional performance marketing. We are building an interdisciplinary team that can turn customer insight into meaningful experiences and measurable business outcomes. About The Role Strong SEM experience is a requirement, and we are looking for someone who can apply that expertise as part of a broader activation approach across channels, touch points and platforms. Experience from adjacent disciplines such as onsite personalisation, marketing automation, CRM, customer journey orchestration or experimentation is particularly relevant. You will work across disciplines and collaborate closely with specialists in Activation, Customer Experience, Analytics and Search. Together, you will develop and deliver modern activation strategies for some of the Nordic region's most ambitious organisations, connecting paid and owned channels rather than operating within a single specialism. The role combines strategic consulting and client advisory with significant hands-on delivery. You will be expected to work operationally in SEM accounts, translate insight into concrete optimisations and take responsibility for execution as well as direction. What You Will Do

• Lead activation and customer experience initiatives across channels and platforms while remaining operational in day-to-day SEM delivery.
• Own the planning, execution and optimisation of strategic SEM initiatives across key client accounts.
• Support capability development, best practices and knowledge sharing across the SEM team.
• Translate customer insights into activation strategies, test plans and optimisation roadmaps, and implement improvements directly in SEM platforms and workflows.
• Advise clients on audience strategies, customer journeys, personalisation and automation opportunities.
• Identify practical opportunities to use AI and automation in marketing workflows.
• Design and execute experimentation and optimisation programmes.
• Connect the work of analysts, SEO and SEM specialists, CX consultants and technology experts into integrated client solutions.
• Coach junior colleagues and contribute to a strong culture of shared ownership and learning.
• Help develop Accrease's activation offering, methods and ways of working.

What We're Looking For

• 5+ years of experience within digital marketing, customer experience, marketing technology, analytics or activation.
• Strong hands-on SEM experience, with the ability to independently manage and optimise paid search activity and including account management, optimisation, testing, performance analysis and reporting.
• Experience in one or more areas such as marketing automation, CRM and lifecycle marketing, personalisation, customer journey management, experimentation and CRO, customer analytics, other paid media or digital product optimisation.
• Strong consulting, communication and stakeholder management skills.
• A strategic mindset combined with strong operational capability and a clear willingness to work hands-on with campaign setup, optimisation, testing, analysis and reporting.
• Curiosity about emerging technology, AI and new ways of working.
• The ability to work across disciplines rather than optimise within a single channel.
• Develop, maintain, and enhance customer audiences, using data-driven insights to increase customer activation, engagement, and retention.

Nice to have

• Experience from a consultancy, agency or client advisory environment, with the ability to structure complex problems and turn them into clear recommendations and actions.
• Experience with platforms such as Adobe Experience Cloud (AJO, Adobe Campaign, Target, Marketo, etc.), Salesforce, Braze, HubSpot, Optimizely or comparable technologies.
• Experience leading client projects, workstreams or multidisciplinary teams.

Why join Accrease? You will join a specialised consultancy where customer experience, technology, analytics and activation increasingly come together. You will have the opportunity to influence our activation capability, shape client engagements and develop colleagues while continuing to build your own expertise across disciplines. The Opportunity Help build the next generation of Activation Consulting at Accrease, where channels, customer experience, data and AI come together.