Search Marketing Manager

Digital Marketing Manager – Nordics, B2B, hybrid and based in Nordics, c. €70K Own regional demand. Drive pipeline. Optimise every €. This is a hands-on role owning digital performance across the Nordics in a complex B2B environment. You’ll plan, execute and optimise multichannel campaigns across paid, SEO, social and ABM — with one goal: deliver high-quality pipeline, not just leads. You’ll work across internal teams and agencies, turning business priorities into performance-driven media plans and measurable outcomes. What you’ll own

• End-to-end campaign strategy across the Nordic region
• Paid Search, Paid Social, SEO + ABM working as one system
• Media planning, budget allocation and ROI
• Day-to-day channel performance and optimisation
• Structured testing and experimentation frameworks
• Agency management and accountability
• Clear reporting tied to pipeline and revenue

What you bring

• Proven experience running multichannel B2B campaigns end-to-end
• Strong hands-on across paid, SEO and ABM
• Experience building media plans and forecasting ROI
• Confidence managing agencies and stakeholders
• Data-led mindset — you make decisions, not just reports

Why this role

• Real ownership of a regional growth engine
• High visibility and commercial impact
• Opportunity to shape how digital drives pipeline across markets

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com