Sales & Trade Marketing Coordinator/Specialist – Nordics

Location: Stockholm or surrounding areas, Sweden Department: Nordic Sales Department Coverage: Sweden, Denmark, Norway and Finland Seniority: Entry-level / Junior – Recent graduates welcome Reporting to: Nordic Sales Management Target Start Date: Before January 2027 Headcount: 1 Take your next career step at SDLG with our global team! Become a Sales Development & Trade Marketing Coordinator/Specialist – Nordics and step into the world of construction machinery with us where your skills come in handy. About Us SDLG, initially founded in 1972, Shandong Lingong Construction Machinery Co., Ltd. (SDLG) is a national large-sized backbone enterprise in the construction machinery industry and is listed in Top 100 China's Enterprises in Mechanical Industry and listed as a national-level high-tech enterprise. In 2006, SDLG cooperated with VOLVO (one of the World Top 500), but has been fully independent since September 2025. The leading products include earth-moving scraper and excavator series, road machinery series, mining truck series, and small-sized construction machinery series. Position Overview SDLG Europe is looking for a motivated and commercially minded individual to join our Nordic Sales team. This is a sales-focused role with digital marketing responsibilities, rather than a traditional marketing position. The primary objective is to support sales growth, dealer development, customer acquisition and commercial opportunities across the Nordic markets through digital channels, local content and targeted promotional activities. The position reports directly to the Nordic Sales Department and contributes to shared regional sales KPIs, rather than standalone marketing KPIs. We welcome recent graduates and junior professionals. Previous industry, sales or marketing experience is not mandatory. We are looking for someone enthusiastic, proactive, quick to learn and interested in developing a career in commercial sales support and digital marketing. Key Responsibilities Sales Development & Lead Generation

• Support the Nordic sales team in generating qualified customer enquiries and new business opportunities.
• Use digital channels to identify potential customers and support dealer sales activities.
• Coordinate with sales colleagues to ensure enquiries are followed up and converted into commercial opportunities.
• Track the contribution of digital activities to dealer enquiries, sales pipeline and regional sales results.

Sales-Driven Digital Marketing

• Execute digital campaigns across Google, LinkedIn, Meta, YouTube and relevant local platforms.
• Support product promotions, targeted advertising and local market development initiatives.
• Monitor campaign performance and optimise activities based on lead quality, conversion and sales contribution.
• Work closely with Nordic Sales Management on campaign priorities and commercial objectives.

AI Tools & Digital Efficiency

• Use AI tools to support content creation, local language adaptation, campaign preparation and data analysis.
• Explore AI-assisted lead generation, customer targeting and marketing automation.
• Improve the efficiency and effectiveness of digital sales support activities.

Dealer & Local Market Support

• Support Nordic dealers with digital promotional materials, product information and local campaigns.
• Assist with dealer events, product demonstrations, customer visits and regional sales activities.
• Develop localised sales content, including product photos, short videos, customer cases and promotional materials.
• Visit dealers or customer sites when required to support commercial activities.

Sales Performance & Reporting

• Monitor qualified leads, customer enquiries, conversion rates and campaign costs.
• Provide regular updates on digital activities and their contribution to regional sales objectives.
• Support continuous improvement of lead generation and sales conversion.

Requirements

• Based in Stockholm or nearby, Sweden.
• Professional working proficiency in Swedish and English, written and spoken.
• Bachelor's or Master's degree in Marketing, Digital Marketing, Business, Engineering, Data Analytics or a related field preferred.
• Recent graduates and junior candidates are welcome.
• Previous sales, marketing or construction equipment industry experience is not required.
• Familiarity with AI tools and digital platforms, or strong motivation to learn them.
• Interest in commercial development, technology, machinery and digital marketing.
• Proactive, responsible, organised and results-oriented.
• Willing to learn under guidance, follow structured working processes and contribute to shared sales targets.
• Comfortable with practical field activities, dealer visits and occasional business travel across the Nordic region.

What can you expect? 30 vacation days; remote working possibilities; Working within an international, dynamic environment; The opportunity to grow alongside a startup/scale-up organization in Europe; Plenty of room for personal development; After You Apply Our recruitment team will work hard to give you a meaningful experience throughout the process, no matter the outcome. Your application will be screened closely, and you can rest assured that all follow-up actions will be thorough, from assessments and interviews through your onboarding. Employer Equity As an international company, we have always emphasized the diversity of the company and developed in each other's differences. Our offices around the world have an inclusive environment. We do not discriminate against any employee or job applicant based on race, religion, colour, sexual orientation, gender, gender identity or expression, marital status, disability, national origin, genetics, or age. At SDLG, You will be working in a motivated and enthusiastic team environment while being able to work in the construction machinery sector. Ready for a new challenge to discover the construction machinery industry and meet Your new team? Please send Your CV to us: chloe.huang@sdlgeu.com