Sales Manager – European Pure Players (Sporting Goods)

Sales Manager – European Pure Players (Sporting Goods) Location: Silkeborg, Denmark Company: Sports Group Denmark Hiring Manager – Mikael Sloth, msl@sports-group.dk About the Role Sports Group Denmark is looking for a commercially driven and digitally experienced Sales Manager to lead and grow our business with European pure player retailers (online-only accounts). You will be responsible for developing strategic partnerships with key e-commerce customers across Europe, driving revenue growth, and strengthening our presence in the online sporting goods market. This role combines Key Account Management, digital sales expertise, and international business development, with a strong focus on performance and long-term partnerships. Key Responsibilities

• Own and develop relationships with key European pure player accounts (e.g., major online sporting goods retailers and marketplaces) with local teams in countries.
• Drive sales growth, profitability, and market share across assigned accounts
• Develop and execute joint business plans with key partners
• Lead negotiations on commercial terms, pricing, and promotional activities
• Analyze sell-in and sell-out data to optimize performance and identify growth opportunities
• Monitor market trends, competitor activity, and customer performance across Europe
• Forecast sales and manage budgets for assigned accounts
• Represent Sports Group Denmark at key customer meetings and industry events

Your Profile

• Proven experience in Sales / Key Account Management, preferably within sporting goods, FMCG, or lifestyle brands
• Strong track record working with online retailers / pure players / e-commerce accounts
• Demonstrated ability to drive growth in a digital sales environment
• Commercially sharp with strong negotiation and analytical skills
• Experience managing international accounts across Europe
• Comfortable working with data, forecasting, and performance analysis
• Fluent in English (additional European languages are a plus)

Personal Competencies

• Results-oriented with a strong ownership mindset
• Relationship builder with a strategic outlook
• Structured and analytical, yet hands-on
• Solid IT skills (proficiency in Microsoft Office Suite)
• Thrives in a dynamic, fast-paced environment
• Strong communicator across cultures and functions

What We Offer

• A key commercial role with high impact on international growth
• Opportunity to shape and expand our online business across Europe
• A dynamic and entrepreneurial work environment
• Competitive salary and performance-based incentives
• Base in Silkeborg with international exposure