Sales Manager

Sales Manager - FMCG (Hunter Profile) Location: Denmark, ideally based in Copenhagen or Koge area Package: Sales Incentive Bonus, Company Car, Pension, Health Insurance Type: Full time, permanent About the Role We are looking for a highly driven and commercially astute Sales Manager who thrives on winning new business, building relationships, and identifying market opportunities. This is a true hunter role, suited to someone who enjoys proactively engaging prospects, identifying the right people, utilising your market knowledge and converting opportunities into long-term commercial partnerships. The successful candidate will be a natural networker, ideally with a deep understanding of the FMCG manufacturing and retail landscape in Denmark. You will be motivated by ambitious growth targets and have a proven track record of securing new business, negotiating commercial agreements, and delivering profitable revenue growth. Key Responsibilities

• Prospect, qualify, and secure new business opportunities across targeted FMCG market sectors to drive sustainable revenue growth.
• Develop and execute strategic sales plans that ensure a consistently healthy and active sales pipeline.
• Conduct cold calls, email outreach, social selling activities, and face-to-face customer visits to generate new opportunities.
• Build tailored commercial proposals, negotiate terms, and successfully close profitable business agreements.
• Establish and maintain strong relationships with key decision-makers across FMCG manufacturing and retail organisations.
• Utilise market intelligence, customer insights, and competitor analysis to identify emerging opportunities and inform sales strategy.
• Build strategic customer partnerships by demonstrating the strength of our value proposition and creating long-term commercial relationships.
• Collaborate closely with customer service, finance, logistics, and marketing teams to ensure successful customer onboarding and an exceptional customer journey.
• Manage all sales activity through CRM and sales pipeline tools to ensure accurate forecasting and pipeline visibility.
• Retain and grow existing customer relationships through regular business reviews and identification of additional opportunities.
• Actively monitor and combat existing and emerging competitors within the market.
• Contribute ideas and feedback to improve sales processes, customer experience, and commercial effectiveness.

What We're Looking For

• Hunter mentality with a relentless focus on identifying and winning new business.
• Proven FMCG business development professional with a strong track record of winning new business.
• Commercially astute with excellent negotiation and sales skills.
• Experienced in prospecting, qualifying, and closing complex sales opportunities.
• Well-connected within Denmark's FMCG manufacturing and retail sectors.
• Proactive, self-driven, and accountable, with a strong results focus.
• Able to translate customer needs into effective commercial solutions.
• Strategic thinker who leverages market insights to drive growth.
• Strong relationship-building, stakeholder management, communication, and presentation skills.