Retail Sales Manager

Key Responsibilities

• Regional Business Target Management

Take ownership of annual and monthly retail revenue, gross profit and channel expansion targets for the four Nordic countries, and break down targets for distributors and physical stores in each market. Conduct regular volume & profit data reviews, develop seasonal and holiday offline growth strategies to ensure performance goals are met.

• Distributor & Offline Channel Operation

Maintain partnerships with offline distributors and retail chains across Nordic markets. Manage risks including channel price chaos, parallel imports and unauthorized resale. Drive recruitment of new distributors and retail outlets, and optimize the tiered channel management system.

• Retail Campaign & Local Marketing Execution

Oversee end-to-end delivery of offline promotions, in-store merchandising, tasting and experience events in the Nordics. Collaborate with local marketing teams to align activities with regional marketing compliance rules. Lead full-cycle planning and rollout of seasonal sales campaigns and offline new product launches.

• Retail Demand & Inventory Control

Submit N+6 retail demand forecasts for the four Nordic markets to the supply chain team. Monitor channel inventory levels, stock aging and slow-moving stock risks, resolve delivery disruptions, drive liquidation of dead inventory and improve channel inventory turnover.

• Compliance, Data & Cross-Functional Collaboration

Manage compliance for Nordic distributors covering rebate schemes, contracts and local commercial regulations. Generate regular regional retail business review reports. Coordinate with marketing analytics, e-commerce, logistics and after-sales teams to align online and offline channel strategies, and provide supporting documents for group audit requirements. Job Requirements

• Minimum 5 years of offline retail experience in the Nordic region, with in-depth knowledge of channel rules and local consumer markets in Sweden, Norway, Denmark and Finland.
• Proven track record in distributor development, price control and offline campaign end-to-end management; capable of independently completing regional demand forecasting, inventory and gross profit calculation.
• Solid expertise in Nordic local commercial compliance, rebate administration and parallel import governance; strong business negotiation and distributor management skills.
• Fluent English for daily work communication; proficiency in Swedish, Norwegian, Danish or Finnish is a plus. Strong result orientation, excellent teamwork and stress tolerance, able to accommodate cross-timezone communication.