Product Marketing Manager Principal

Job Description: Product Marketing Manager Principal (PMM) Vertex is seeking a Product Marketing Manager Principal (PMM) to own the end-to-end market story for one of its product domains: from the market signal that shapes the roadmap, through positioning and launch, to the argument a seller makes in the room. This is a senior individual contributor role with no direct reports, reporting to the VP, Global Product Marketing. The work is judgment-driven determining what Vertex says about a domain, to whom, and why, then moving Product, Sales, and Marketing to act on it. Year-one success is defined by a positioning document that serves as the single source of truth for Product, Sales, and Marketing; a competitive position visible in win/loss outcomes; and at least one product launch delivered on date with verified commercial readiness.

• Own positioning and messaging for the domain, covering every claim and the proof behind it, authored so demand, creative, and enablement teams can build from it without interpretation.
• Author the core sales narrative for the domain: the argument a seller makes in the room.
• Translate win/loss data, customer conversations, competitive movement, and regulatory change into a roadmap-ready point of view Product can act on.
• Own the go-to-market plan for every launch, from segment and offer decisions through to commercial readiness evidence for Sales, Partners, and Support on day one; run the launch team to the date.
• Turn competitive intelligence into a winning position against incumbents and AI-native entrants; supply the claims and proof behind battlecards.
• Carry the domain into partner and ERP routes to market; embed domain proof within joint narratives and conduct a channel conflict check in every launch plan.
• Contribute to pricing and packaging decisions with commercial evidence; represent the domain with analysts, customers, and partners, and at internal leadership forums.

Required Qualifications

• 10+ years in product marketing or an adjacent discipline, with the majority in enterprise B2B software sold through long, multi-stakeholder sales cycles.
• Demonstrated ownership of positioning for a product line, including messaging the field adopted and used in live deals, and the judgment to determine what to say and what to omit.
• Experience marketing a product embedded in a customer's system of record and reaching part of its market through partners: ERP, procurement, billing, payments, or similar.
• Proficiency working from pipeline data, deal cycles, and win/loss analysis; demonstrated ability to connect messaging decisions to win-rate outcomes.
• Proven ability to get fluent quickly in a regulated, technical, detail-heavy domain.
• Ability to write and present complex ideas with clarity, adapting the message for a tax or finance buyer, a seller in an active deal, or a leadership audience.
• Active use of AI tools across core work, including research, synthesis, drafting, and competitive monitoring, with the ability to hold a competitive position against AI-native entrants in live deal situations.

Preferred Qualifications

• Background in indirect tax or another regulated category where rules change on a government's timetable.
• Equivalent combination of education, training, and relevant professional experience accepted in lieu of a formal degree.

COMMENTS: The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time. Vertex Values: Together We Win We're building a team of people who are passionate about making an impact for our customers and committed to how that impact is achieved. Our values define the behaviors, mindset, and culture that make Vertex a great place to grow and do meaningful work. Play to Win or We Don't Play — If we choose to do something, we're choosing to do it because we plan to win. That mindset raises our bar on product quality, customer outcomes, and how we show up for one another. Work As a Team, Putting the Customer At the Core — Our customers are our true north. Whatever your role, ask: how will this help a customer succeed today? We earn trust through outcomes, not promises. Achieve Excellence With Integrity, Speed, and Agility — The market isn't slowing down. We'll move faster, adapt quickly, and never compromise on doing things the right way — for teammates, customers, and partners. Innovate Boldly With a Growth Mindset — Progress demands smart risk. We'll try new approaches, learn fast, and keep pushing the boundaries — especially where AI can remove friction and unlock value. Communicate with Care, Candor and Transparency — Honest, constructive conversations make us better. Let's speak plainly about what's working and what isn't and help each other improve. Pay Transparency Statement: Annual Salary Range: kr818,100.00 - kr1,063,600.00 Pay Basis: Monthly The expected base salary range for this role varies by location and is expressed in local currency. The posted range reflects the anticipated hiring range for successful candidates at the time of hire, based on relevant job‑related skills, experience, geographic location, and business needs. Base pay offered to new hires may vary within the posted range depending on individual qualifications and market considerations. The posted salary range reflects compensation at the time of hire. Employees may experience additional compensation growth over time through performance‑based increases, expanded responsibilities, role progression, or internal career opportunities, in accordance with company policies and local practices. In addition to base pay, this role may be eligible for other elements of Vertex’s total compensation package, which may include participation in the Vertex Bonus Plan (VOB), a role‑specific sales commission or bonus, and/or equity grants, where applicable. Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs. *In all cases, compensation will comply with applicable local pay transparency and minimum wage requirements.