Product Marketing Consultant

On behalf of our client Gelato we're looking for an experienced B2B SaaS Product Marketing Consultant to support their Product Marketing function and help drive commercial impact. Working closely with their internal Product Marketing lead, you'll bring specialist expertise, identify priorities, shape direction, and roll up your sleeves to execute where it matters most. This is an opportunity to make an immediate impact within a fast-growing technology, international business where Product Marketing plays a critical role in connecting product innovation with revenue growth. What you'll be doing As a fractional Product Marketing specialist at Gelato, you'll work alongside their internal Product Marketing lead to strengthen how they bring GelatoConnect, their B2B SaaS platform, to market. This is an embedded, hands-on assignment where you'll combine deep SaaS expertise with practical execution, contributing directly to meaningful Product Marketing initiatives from day one. You'll work across product positioning, messaging, go-to-market execution, sales enablement and customer engagement, translating complex technical capabilities into compelling commercial narratives and tangible outputs. From developing and testing sales materials and product messaging to supporting launches and customer communications, you'll help turn priorities into action and drive measurable commercial impact. An AI-first mindset will be fundamental to how you operate. You'll use AI tools to build and run workflows that improve product knowledge management, market research, content development and go-to-market execution. We're looking for someone who actively experiments, builds and automates, using AI to rethink traditional Product Marketing processes rather than simply accelerate existing tasks. Working closely with Product, Sales and GTM stakeholders, you'll bring commercial judgement, structure and the confidence to challenge established thinking. You'll collaborate with our internal team to deliver high-quality work, share your expertise and develop scalable ways of working. We're looking for someone who is equally comfortable shaping direction and rolling up their sleeves to execute, bringing the experience, curiosity and resourcefulness to make an immediate impact in a fast-moving B2B SaaS environment. We're looking for someone who has:

• Extensive experience in Product Marketing within B2B SaaS environments
• A strong track record in scale-up businesses selling complex software through a sales-assisted model
• Deep expertise in sales enablement, including messaging, value proposition development, and commercial content creation
• The ability to simplify technical products into compelling customer-focused narratives
• Strong stakeholder management skills and experience influencing senior leaders
• A structured, commercial mindset and a hands-on approach to delivery
• The confidence to identify priorities, provide direction, and contribute directly to execution
• AI-first mindset and hands-on experience. Proven ability to leverage AI tools to build workflows, automate processes and transform how Product Marketing is executed. Comfortable experimenting with new technologies, integrating AI into day-to-day operations and developing scalable, AI-powered ways of working.

Engagement Details

• Duration: 6 months
• Commitment: Approximately 1 day per week
• Location: Stockholm preferred, Oslo also considered
• Start date: As soon as possible

Hammer & Hanborg: This is an assignment via Hammer & Hanborg. If you're a practical, commercially minded Product Marketing professional who thrives at the intersection of Product, Sales, and Growth, we'd love to hear from you.