Paid Media Analyst

Job Description You understand paid media and love getting deep into data. If you have solid media knowledge and analytical depth, you are the one we are looking for. WHAT YOU WILL DO As Paid Media Analyst at H&M, you’ll build our understanding of how our media investment drives results across 60+ markets and 10+ channels, at a scale few companies can match. You’ll work with in-platform data, incrementality-based attribution and marketing mix modelling side by side, comparing what each one tells us and turning it into answers the business can act on. This is a hands-on role. You’ll spend most of your time in the data, not in strategy meetings, but your analysis will directly shape how we invest. You’ll own your analyses from start to finish and help build how we measure and report paid media at H&M. Your responsibilities will include:

• Analyse: Dig into paid media and business performance data to understand what’s driving results, find root causes behind changes in performance, and spot opportunities for testing and optimisation.
• Connect: Bring these measurement sources together across channels and markets into one consistent view of performance.
• Advise: Turn analysis into clear recommendations and compelling narratives for media and marketing teams, and contribute to insights shared with leadership all the way up.
• Build: Shape reporting frameworks, dashboards and automated reporting together with BI and data specialists.

WHO YOU ARE The two things we can’t compromise on are strong hands-on analytical skills and a solid understanding of paid media. You don’t need to be an expert in every platform, but you should understand the media landscape, its key metrics and how to use data to find what’s driving performance. You bring:

• 3+ years of experience in marketing analytics or a similar role, working with large datasets to analyse media and marketing performance.
• Experience working with large data sets, from channels such as Meta, Google or TikTok. You don’t need to have run campaigns yourself, but you know what the data means.
• Familiarity with measurement beyond platform reporting, such as attribution modelling, incrementality measurement, or marketing mix modelling.
• Strong problem-solving skills and the ability to work through open questions independently.
• Experience owning analyses end-to-end and turning them into clear, actionable recommendations, supported by strong visualization and storytelling.
• Experience working cross-functionally with different stakeholder groups. Experience presenting to senior stakeholders is a plus.
• Advanced Excel and PowerPoint skills.
• Fluency in English.

You’re curious, structured and comfortable with ambiguity. You’d rather dig into why the numbers moved than write the strategy, but you understand how your work feeds into it. Most of all, you’re excited to use data to influence real business decisions. WHY JOIN US? Media is one of the main ways H&M reaches and engages customers around the world. You’ll join a team with strong media expertise around you. Your role is to bring the analytical perspective, challenge what the data is telling us, and help turn complexity into clear decisions. WHO WE ARE H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, scale and knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU’LL LOVE WORKING HERE At H&M Group, you’ll be part of an international and collaborative environment where your ideas and perspectives matter. Alongside opportunities to learn, develop and build your career across H&M Group, we offer a range of benefits. Your H&M Group benefits include:

• Employee discount: As an H&M Group employee, you receive an employee discount across eligible H&M Group brands, in stores and online where applicable. Brands include H&M, H&M HOME, H&M Move, COS, Monki, Weekday, & Other Stories and ARKET.
• H&M Incentive Program (HIP).
• Wellbeing allowance: Employees in Sweden receive an annual wellbeing allowance, supporting activities that contribute to health and wellbeing.
• Holiday in advance: You have the option to take holiday in advance during your first year of employment.

Moving to Stockholm? If you’re currently based outside Sweden, we know that taking on a new role can also mean taking a big step personally. We’ll support you through the relocation process, from preparing for your move to getting established in Sweden and finding accommodation. Our aim is to make the transition as smooth as possible so that you can focus on your new role and life in Stockholm. JOIN US Our uniqueness comes from a combination of many things: our inclusive and collaborative culture, our strong values and opportunities for growth. Most of all, it’s our people who make us who we are. This is a full-time permanent position based in Stockholm, Sweden. The desired start date for the role is as soon as possible. Apply by submitting your CV in English as soon as possible. Due to data policies, we only accept applications through our career page. We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you not to attach a cover letter to your application.