What you’ll do exactly
- Spot Viral Opportunities – Identify and analyze viral short-form videos on Instagram to understand what drives performance.
- Create Strategic Content Lists – Build structured content lists with hooks, concepts, and creative ideas for new videos tailored to each creator’s niche and personality.
- Craft Better Formats – Combine and refine existing ideas into stronger short-form video concepts that stand out in storytelling, pacing, and energy.
- Guide and Support Creators – Work closely with our creators, giving direct feedback on recorded scenes and helping them elevate quality and engagement.
- Optimize and Learn – Track performance data, analyze what works, and develop even better strategies based on insights.
- Own Your Work – Take full responsibility for your tasks, stay organized, meet deadlines, and consistently deliver high-quality results.
Take full ownership of assigned creators, following the scope of work performed by Jolena.
Essential Qualifications
- Minimum 2–3 years of experience in social media or digital content management
- Proven track record of creating or managing successful short-form content (TikTok, Instagram Reels)
- Strong understanding of viral video mechanics – hooks, pacing, storytelling, and retention
- Confident using tools for content tracking, communication, and documentation
- Experience in copywriting
- Experience in video editing
- Experience in media buying
Critical Attributes
- Results-Driven – You focus on outcomes and constantly look for ways to improve content performance.
- System-Oriented – You enjoy structured workflows and refine processes to increase efficiency.
- Creator-Focused – You understand creators’ needs, communicate clearly, and help them perform at their best.
- Curious & Analytical – You want to know why something works and how to replicate or improve it.
- Ownership Mindset – You take full responsibility and deliver consistent, high-quality results without needing micromanagement.
- Middle/Senior