Northern Europe BD Lead

About the Role Identify market demands, spot high-potential customers and product opportunities, and build regional sales networks and ecosystem partnerships. Responsibilities

• Lead key account negotiations, driving end-to-end deal closure from needs analysis and technical solution alignment to contract signing to ensure sales targets are achieved.
• Maintain long-term client relationships through regular engagement and visit cadence; track project progress, coordinate internal resources to resolve customer issues, and enhance customer satisfaction and repurchase rates.
• Monitor industry trends, regulatory policies, and competitive landscape in the Nordic sub-region; deliver periodic market intelligence reports to inform management decision-making.
• Optimize channel policies and pricing strategies, balancing direct sales and distribution models to increase regional market share and profitability.
• Collaborate with Product, R&D, and Marketing teams to relay customer feedback for product optimization and drive the delivery of customized solutions.
• Support the Marketing team in planning regional industry exhibitions, technical seminars, and brand events to boost product market penetration.

Qualifications

• Bachelor's degree or above from a recognized university; majors in Telecommunications, Electronic Engineering, Marketing, or Business preferred.
• 5+ years of experience in wearables or B2B technical product sales, with 3+ years in market / business management. (Candidates with operator or top-tier industry client resources in the Nordic sub-region and proven product launch cases are preferred.)
• Familiar with communication equipment, wearables, cellular routers, or industrial IoT; software / technical background is a plus.
• Permanently based in Sweden with fluent English (spoken and written) for seamless business communication.

Required Skills

• Strong proactive innovation mindset, logical thinking, presentation skills, collaboration and communication abilities, plus information gathering and analytical capabilities.
• Comfortable with frequent business travel (≥30% annually) and long-term remote collaboration; highly goal-oriented with strong resilience under pressure.
• Sensitive to technology trends; adept at translating product value into tangible business ROI for customer scenarios.

Preferred Skills

• Experience in the Nordic market.
• Proven track record in product launch cases.