Marketing Lead

Company Description Klaveness Footwear specializes in medical and customized footwear with individual foot orthotics, combining clinical functionality with modern design. The company focuses on stylish, high-quality shoes that deliver exceptional comfort, whether or not customers have a medical prescription. Guided by the philosophy that shoes should adapt to the foot, Klaveness proves that orthopedic footwear can be both trendy and practical. Its product range includes comfort shoes, medical stock shoes, rehabilitation footwear for specific health conditions, individually adjusted footwear, and bespoke orthopedic prescription shoes. Clinicians and users value Klaveness Footwear for providing fashion-forward products that meet demanding medical and comfort requirements. Role Description The Marketing Lead is a full-time, remote role responsible for developing and executing marketing strategies that strengthen the Klaveness Footwear brand and support revenue growth. Day-to-day tasks include conducting market research, analyzing customer and clinician needs, and translating insights into targeted campaigns across digital and traditional channels. The role involves collaborating with sales and product teams to create marketing assets, product messaging, and promotional materials for different footwear segments. The Marketing Lead will manage marketing projects, track campaign performance, optimize customer acquisition and retention activities, and ensure consistent brand communication. This position also requires maintaining strong relationships with internal stakeholders and external partners to maximize market presence and customer engagement. Qualifications

• Strong Communication skills, including clear written and verbal expression and the ability to adapt messaging for diverse audiences.
• Experience with Market Research, data analysis, and translating market insights into actionable marketing initiatives.
• Background in Sales collaboration, with the ability to align marketing efforts to support sales goals and product positioning.
• Expertise in Marketing Strategy, including campaign planning, brand development, and multi-channel execution.
• Customer Service orientation, with a focus on understanding end-user and clinician needs and improving customer experience.
• Experience in footwear, fashion, medical devices, or healthcare-related products is beneficial.
• Proficiency in digital marketing tools, social media platforms, and basic analytics (e.g., Google Analytics, CRM systems).
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work independently in a remote setting, manage multiple projects, and meet deadlines.