Marketing & Growth Expert

Marketing & Growth Expert – Frank & Maggie’s 🐶 Part-time / Freelance Frank & Maggie’s is on a mission to change the way people think about dog food. We make freshly cooked, nutritionally complete dog food using real, high-quality ingredients — and deliver it straight to customers’ doors. We’re a fast-growing, self-funded and female-founded D2C brand, and we’re now looking for marketing & growth specialist to help us take our marketing to the next level. The role We’re looking for a hands-on Marketing & Growth Specialist who combines strong performance marketing experience with a great creative eye. You don’t need to be a senior marketing executive or have experience across every area of marketing. What matters most is that you’re really good at what you do, understand what drives growth, and are excited to get your hands dirty and make things happen. The role will be part-time, roughly a few days to one week per month, depending on what works best for both sides. We’re ideally looking for someone who can work with us on a freelance/consulting basis. You’ll work closely with the founders and have a real opportunity to shape how Frank & Maggie’s grows from here. Your main focus

1. Paid acquisition & growth

Paid ads will be the biggest part of the role. We’re looking for someone who can take a critical look at our current setup, identify opportunities and continuously improve performance — from creative and targeting to conversion and overall efficiency. You should be comfortable with:

• Improving paid social performance and conversion
• Analysing CAC, ROAS, conversion rates and funnel performance
• Identifying where we can improve efficiency and scale
• Testing and iterating on creatives, audiences and messaging
• Understanding what makes an ad creative convert
• Bringing more structure and rigour to our paid acquisition
• Turning data and learnings into clear actions

This is the most important part of the role, and we’re particularly interested in people who can show concrete examples of having improved paid performance for previous brands.

1. Content & brand building

We also want to become even sharper at content and brand building, and this is where we’re looking for someone who is genuinely hands-on. You’ll help us create and develop content across social media and newsletters — from coming up with concepts and copy to producing and publishing content. We’re looking for someone who can:

• Come up with fresh, unexpected and engaging content ideas
• Create social content that feels distinctly Frank & Maggie’s
• Write strong copy and hooks
• Develop newsletters / blog posts that people actually want to open
• Translate our premium brand positioning into day-to-day content
• Understand how to balance brand building with conversion
• Spot trends and find creative ways to make them work for our brand

We don’t expect you to be a professional photographer or videographer. But you should have a great creative eye, understand what makes content good, and be comfortable creating content yourself. What we’re looking for Most importantly, we’re looking for someone with proven hands-on experience in paid marketing who has helped a brand improve its efficiency and conversion. You might have worked as a:

• Performance Marketing Specialist
• Growth Marketing Specialist
• Paid Social Specialist
• Digital Marketing Specialist
• Marketing Manager
• Growth Consultant
• Or something similar
• You need to be fluent in Swedish, as a big part of the role involves creating content and communication for the Swedish market.

What matters much more than your title is what you’ve actually done and achieved. We’d love to see someone who has:

• Strong hands-on experience with paid ads and performance marketing
• A track record of improving efficiency, CAC and/or conversion
• Experience working with D2C and/or fast-growing consumer brands
• A strong understanding of creative performance
• A good eye for content, social media and brand
• The ability to work both analytically and creatively
• A proactive, organised and entrepreneurial way of working

Big plus if you have experience with

• Subscription businesses
• UGC and creator marketing
• Ambassador programmes
• SEO
• Loyalty / retention programmes
• Email marketing & newsletters
• WooCommerce
• Premium, challenger or lifestyle consumer brands

Most importantly… We’re looking for someone who gets Frank & Maggie’s. We’re not trying to build another generic pet food brand. We want to create a premium, modern and slightly disruptive brand that makes people think about dog food differently. So while experience and results matter enormously, taste matters too. You should have a strong understanding of positioning, know what makes content feel great, and be excited by the opportunity to build something distinctive. We’re a small team, so you’ll have a lot of ownership and work closely with the founders. We move quickly, test things, change our minds, laugh a lot and care a lot about what we put out into the world. If you’re a marketing pro who loves both performance and great creative — and think it would be fun to help us take Frank & Maggie’s to the next level, we’d love to hear from you. Scope: A few days–1 week/month, by agreement Employment: Freelance/consulting preferred Compensation: Based on experience and agreed scope