Marketing Automation Manager

Are you a hands-on Marketing Automation Manager who enjoys turning customer data into personalised experiences and measurable business results? At Scandlines, you will take ownership of developing our marketing automation capabilities across B2C and B2B, combining technical expertise with a commercial mindset to improve customer engagement, retention, and growth. As part of our E-commerce & Digital Transformation team, you will drive the development and optimisation of our marketing automation activities. You will work hands-on in Bloomreach (CDP & Marketing Automation) and HubSpot (CRM), designing and optimising automated customer journeys, activating customer data, and identifying new opportunities to improve customer experiences and commercial performance. Email content and production are handled by colleagues, allowing you to focus on marketing automation, segmentation, and personalisation. You will also take ownership of our marketing automation roadmap, prioritising initiatives based on customer needs, business impact, and available resources. The role involves close collaboration with colleagues across E-commerce, Marketing, IT, and external partners. Area of responsiblities

• Own and develop the marketing automation roadmap, prioritising customer journeys and commercial impact across B2C and B2B.
• Design and optimise personalised, automated customer journeys in Bloomreach and HubSpot to drive engagement, retention, and repeat bookings.
• Activate customer data through segmentation and behavioural triggers to improve customer journeys across email, app, sms, website, and MyScandlines.
• Analyse customer behaviour and journey performance, using reporting and A/B testing to improve results.
• Maintain customer data quality, support integrations, and collaborate with internal stakeholders and external agencies to develop and implement automated customer journeys.

Competencies You are an experienced marketing automation professional who combines strong technical skills with an analytical and commercial mindset. You enjoy working directly in the platforms, but you also see the bigger picture and take responsibility for driving initiatives forward. We expect that you:

• Have 4+ years of hands-on experience with marketing automation or CRM, either in-house or at an agency.
• Have solid experience with Bloomreach or similar platforms, such as Salesforce Marketing Cloud, Braze, or Iterable.
• Ideally have experience with HubSpot, although this is not a requirement.
• Have strong experience with automated customer journeys, advanced segmentation, personalisation, and lifecycle marketing.
• Are comfortable working with customer data, reporting, performance metrics, and A/B testing.
• Understand CRM structures, workflows, lead management, and customer data integration.
• Have technical knowledge of HTML/CSS, email deliverability, and privacy regulations such as GDPR.
• Have a commercial mindset and can translate customer insights into initiatives that improve conversion, retention, and customer value.
• Experience from travel, e-commerce, or subscription-based businesses is an advantage.

Personal skills You are proactive, structured, and solution-oriented, with a natural ability to take ownership and drive initiatives forward. You enjoy collaborating across teams, challenging existing ways of working, and identifying opportunities for improvement. Most importantly, you combine strategic thinking with a hands-on approach and are motivated by turning ideas into meaningful results. What we offer We offer an exciting and challenging role in a dynamic, international organisation with high ambitions. You will join a digital and commercial team of dedicated colleagues in an informal working environment. The role is based at our Copenhagen office (Havneholmen). We offer a competitive salary based on your qualifications, along with a range of attractive employee benefits, including a pension scheme, health insurance, a staff canteen, additional days off, and various discount schemes.