Marketing Activation Manager Norway (parental leave cover)

• Application Deadline: Nov. 10, 2026
• Oslo
• Hybrid

Job Description “After almost three years at Lyko, I can honestly say this is a marketer’s playground. What I love most is the freedom to think big, challenge the expected, and turn creative ideas into commercially smart concepts that build our brand for the long run. At Lyko, we move fast, dare to do things differently, and have a short path from idea to execution - which means great ideas don’t just stay ideas. We’ve already built incredible brand awareness in Norway, but we’re only getting started. Now, I’m looking for an experienced marketer who loves the craft as much as the Norwegian marketing team does, knows how to combine creativity with commercial impact, and gets excited by the opportunity to make a real difference. This is a parental leave cover, so while the role isn’t forever, the opportunity to make your mark certainly is. If you’re someone who constantly thinks “what if we did it this way instead?” - and knows how to turn that thinking into action - I’d love to hear from you!"

• Thea Heen, Head of Marketing Norway

Step in and make your mark At Lyko, the path from idea to execution is short. Our brand awareness in Norway has grown fast, and the pace isn’t slowing down. 2027 brings more partner-driven campaigns, closer collaboration with key brands, more creator work, more local relevance and an activation calendar that’s fuller than ever We’re now looking for an experienced Marketing Activation Manager to cover a parental leave in our Norwegian marketing team. This is not a “hold the fort” role. You’ll share the marketing budget and media investments with Thea, be the main contact for our agencies and own the execution of our campaigns, from plan to live. The 2027 plan will be in place when you start, but not every detail. That means real room to bring ideas, make calls and leave your mark ✨ It also means we need someone who’s operational from day one. What you’ll do

• Translate our local marketing strategy into concrete plans and lead the execution end to end
• Share responsibility for the marketing budget and media investments with Thea, track spend and keep cost efficiency in check
• Plan paid media campaigns in detail together with local and global stakeholders, aligned with our commercial strategy
• Make sure message, visual identity, channel mix, target group and budget split are right in every campaign
• Be the main contact for our external agencies (media and creative) and own briefs and deliverables
• Bring ideas to the table, not just execute them, using research, data and local trends
• Drive both digital and physical activations, and be hands-on on-site when needed
• Track performance against local KPIs and turn results into insights that make the next campaign better

About the role and the team The position sits in Lyko Norway’s marketing team. The role is a full-time, fixed-term position covering a parental leave, starting in January 2027 or by agreement and running until January 2028, with the possibility of extension. You’ll be based at our headquarters on Karl Johan and report to Thea Heen, Head of Marketing Norway, as her closest partner in turning plans into results. We work “Business First”, which means we mix flexibility with showing up where it matters. You’re on-site at least three days a week, and in this role, being there in person is a natural part of the job. Idea creations, planning, events, activations, store moments and partner meetings happen in real life, and we need someone who thrives in that energy. The remaining days are flexible as long as it works for your team and the business. Who you are You’re a senior, broad marketer who has done this before. Maybe at a media agency, maybe in-house as a Marketing Manager, Media Manager, Agency Manager or Senior Brand Manager. You speak fluent marketing. From media buying and campaign planning to bringing creative ideas to life – you don’t need hand-holding to make things happen. We’ll teach you everything about Lyko and The Lyko Way; but you already know your craft. You don’t need people to manage to lead. You create your own structure, take initiative and follow through without anyone checking in. When plans change at the last minute, you don’t panic, you re-plan, re-align and keep things moving. Must-haves

• A degree in marketing, media, business or a related field
• Experience from similar role
• Fluent Norwegian and English, spoken and written, and you understand Swedish

You’ll thrive here if you have

• Solid, broad marketing experience at a senior level, from a media agency or in-house, and you’ve owned campaigns rather than just supported them
• Hands-on experience with paid media and external campaigns, including media buying and media planning
• A strong understanding of channel mix, target groups, visual identity and message hierarchy in external media
• Experience managing marketing budgets with a focus on cost efficiency
• Experience tracking campaign performance against KPIs and turning data into action
• Confidence as the main contact for media and creative agencies, including challenging their recommendations
• Comfort working with both local and global stakeholders
• Good instincts for culture, trends and Gen Z and Millennial behaviour

Bonus if you bring

• Experience from events, retail activations or brand experiences
• Experience working closely with creators, influencers or production partners

Using AI? Totally fine! Feel free to use AI to polish your wording, we do it too sometimes! But it’s you we want to get to know, not your chatbot. So keep the content your own, with your experiences and thoughts. If you move forward, we’ll dive deeper into your answers later in the process. And just to be clear: a person always makes the call on who moves forward Apply quick and easy, no CV or cover letter needed! Don’t hesitate to apply even if you don’t tick every box on our (wish) list Instead of a CV, we ask you to answer a few questions that help us in our selection. Apply as soon as possible, but no later than November 10th 2026. We review applications on an ongoing basis. Questions about the role? Contact Lyko Talent Acquisition, at talent.acquisition@lyko.com. We look forward to hearing from you! About the company Lyko is a haircare and beauty specialist with the ambition to transform the industry. Enable "functional cookies" to watch the video Lisa Nilsson | Contact Person Lyko Oslo | Hybrid Visit website