Junior Creative Strategist

About SoScale At SoScale, we're on a mission to scale brands through high-performing content rooted in creativity, performance data, and platform fluency. We blend bold ideas with a sharp performance mindset to deliver UGC and ad strategies that don't just look great – they convert. We're fast-growing, culture-driven, and relentlessly focused on results. Our values shape how we work:

• Extreme Ownership – We own our outcomes, from idea to execution.
• Curiosity – Assumptions are the death of great ads. We dig into why things work.
• One Step Ahead – We anticipate what's coming and act beforehand.
• Relationships – We build trust with our team, clients and creative partners.

About the Role As a Junior Creative Strategist at SoScale, your job is to learn how to create briefs that perform. You'll support our senior strategists in developing ideas, analysing performance, and turning insights into creative concepts and briefs that drive results for Meta Ads, TikTok Ads, and other social platforms. This is a role built for growth. You're here to build your craft, your taste, and your understanding of what works – and why. You'll thrive if you're curious, creative, and hungry to understand what makes an ad convert. Please note: fluent Swedish is a requirement for this role. Applications without Swedish fluency will not be considered. What You'll Do

• Develop ad concepts, hooks, angles, and scripts with guidance from senior strategists.
• Create briefs, turning strategy into structured, usable output.
• Analyse winning ads, trends, and formats to understand why some creatives beat others.
• Research competitors, trends, and references, and take strategic decisions based on your findings.
• Follow our proven frameworks and creative workflows, delivering on time and improving quickly from feedback.
• Use AI tools, with guidance, for research, idea generation, and structuring your work.

What We're Looking For

• Fluent Swedish (written and spoken) – this is a must. We work mainly with Swedish-speaking clients and create ads mostly for the Swedish market, so the briefs you write need to be in native-level Swedish. Applications without Swedish fluency will not be considered.
• 0–2 years of experience in creative strategy, marketing, content, or a related field. Internships, studies, or personal projects count.
• A real interest in performance ads, UGC, short-form content, and in what makes people stop scrolling and buy.
• Curiosity about data: you want to understand the numbers behind a winning ad.
• Strong writing skills and an eye for ideas, hooks, and storytelling.
• Someone who takes feedback seriously, applies it quickly, and is reliable with deadlines.
• Already experimenting with AI tools for creative or research work? That's a big plus.
• Fluent English (written and spoken).

What Success Looks Like You deliver work that meets our quality standards and contributes to campaign performance. You understand the basics of performance-driven creative, become a reliable part of the creative process, and move from executing tasks to contributing ideas. Your first 6 months

• Month 1 – Learning and contribution. You understand the basics of performance-driven creative, contribute to ideas, research, and early-stage briefs, and apply feedback.
• Month 3 – Momentum. You create briefs with more confidence, your ideas are better aligned with performance goals, and you need less guidance on basic tasks.
• Month 5 – Ownership and confidence. You create clear, usable briefs to the SoScale standard, your ideas show you understand what drives performance, and you contribute consistently without being pushed.

What We Offer

• The chance to work with the next generation of bold, fast-growing DTC brands.
• A seat at one of Stockholm's most ambitious performance content agencies, with a team of strategists who will invest in your development.
• Hybrid setup with a creative, central office in Vasastan, Stockholm.
• Working Abroad Scheme – flexibility to work from abroad for up to 30 days at a time.
• Long-Term Holiday Scheme – 25 days of annual leave, plus your birthday off.
• Annual wellness allowance (5,000 SEK).
• Transparent career progression with clear role roadmaps, including a path to mid-level Creative Strategist.
• Ongoing investment in your growth – including courses, coaching, and training.
• The tools you need to do your best work, including a MacBook.
• A driven, supportive, and fun team culture that genuinely cares about each other and the work we do.