Interim Head of CRM

Acne Studios is a progressive luxury house and through collaboration and curiosity, we set high aspirations and strive for excellence. We value everyone’s contribution and embrace feedback to develop ourselves and others. We aim to minimise our environmental impact across all our operations and to address societal challenges in the way we conduct our business. As Interim Head of CRM at our Stockholm you will join Acne Studios for a 10-month assignment. In this role, you will lead our global CRM function, overseeing strategy, platforms, client data, and communications across regions. Working closely with Client Engagement, E-commerce, IT, and regional teams, you will ensure we deliver relevant, data-driven, and compliant client experiences that support both engagement and business growth. CULTURE OF COLLABORATION We firmly believe that when you feel supported, included, and trusted, it enables you to enjoy your work and thrive in it. You will be a part of a team of colleagues with diverse roles and backgrounds, each with their unique skills and experiences. WHAT YOU WILL DO As Interim Head of CRM, your main contribution will be to drive Acne Studios' global CRM strategy, capabilities, and client data agenda. Reporting to the Global Director Client Engagement & Experience, you will lead the global CRM team and work closely with our Customer Data & Insights Lead, who is responsible for reporting, KPI tracking, target setting, ad hoc analysis, and the CRM data foundation. Together, you will define priorities, translate insights into action, and support decision-making at senior leadership and board level. You will play a vital role by:

• Leading the global CRM strategy and roadmap across markets
• Owning CRM communications, lifecycle marketing, and audience activation
• Driving client engagement through segmentation, automation, and channel development
• Developing and scaling regional CRM channels and capabilities
• Owning CRM platforms, vendor relationships, budgets, and performance
• Partnering with IT on CRM systems, integrations, and client data architecture
• Ensuring high-quality and compliant client data management and governance globally
• Leading CRM-related privacy and GDPR initiatives across functions
• Partnering with the Customer Data & Insights Lead to drive priorities, KPIs, and commercial impact
• Building strong relationships with regional teams and senior stakeholders
• Leading, coaching, and developing the global CRM team

WHO YOU ARE You have high aspirations and focus on details that create substantial impact. You enjoy working as a team and you embrace feedback to develop yourself and others. You are curious and thrive in a dynamic environment. Cooperation, respect, and clear communication are important, along with your ambition to learn and grow. If these qualities speak to you, we would love to have you on our team. Specific personal qualities for this role:

• A strategic mindset combined with a hands-on approach to execution
• Strong stakeholder management and influencing skills across functions and seniority levels
• Comfortable navigating complexity and balancing multiple priorities
• Collaborative, solution-oriented, and able to build strong partnerships across global teams
• Adaptable and quick to establish direction and momentum in a fast-paced environment

Specific experience and knowledge for this role:

• Extensive experience leading CRM in a global business, ideally within luxury or fashion
• Strong expertise in CRM, CDP, marketing automation, and client data
• Proven success in lifecycle marketing, segmentation, and automation
• Experience managing CRM platforms, vendors, and budgets
• Ability to translate business needs into scalable technology solutions
• Strong knowledge of GDPR, consent management, and data privacy
• Experienced leader with strong stakeholder management skills
• Able to quickly create impact in an interim environment
• Experience with APAC markets and channels is a plus
• Fluent in English

What matters most to us is not whether you master all the listed knowledge and skills. We are dedicated to recognising the potential in each individual. We embrace diversity of people as well as ideas and viewpoints and encourage everyone's individual expression of their own identity.