Head of Product & Brand Marketing

Head of Product & Brand Marketing Connected Cars is on an ambitious mission to connect millions of vehicles through real-time data, enabling safer and more sustainable mobility. Our team of ~70 people is driven by a shared belief in community, team effort, and quality solutions. The Position As we continue to expand, our commercial focus has shifted from top-of-funnel acquisition to driving deep engagement and daily utilization across our established enterprise accounts—most notably our flagship partnership with Volkswagen Commercial Vehicles spanning multiple European markets. To lead this next phase of maturity, we are looking for a Head of Product & Brand Marketing. Sitting within the senior commercial leadership team, you will serve as the critical bridge between Product Management, Sales, and Customer Success. You will lead a multidisciplinary team of three (Senior Graphic Designer, Content & Social Media Manager, and Campaign Manager), acting as their gatekeeper and sparring partner to ensure they can focus on high-impact deliverables. Your strategic mandate is divided into 80% Product Marketing & Adoption Enablement and 20% Brand Strategy & Governance. Key Responsibilities

• Team Empowerment & Gatekeeping: Where relevant step back from certain daily execution to lead, delegate, and spar with your team. Act as a gatekeeper to protect their bandwidth, fostering autonomy and guiding them to execute strategic campaigns effectively.
• Inter-Departmental Bridge: Serve as the definitive operational link between technical and commercial departments. Institutionalize workflows that ensure Product Management roadmaps and customer journeys are seamlessly translated into actionable strategies for Sales and CS.
• Product Marketing & Adoption (ca. 80%): Define the PMM roadmap and act in a hands-on way to create and implement content. Translate complex IoT and telematics capabilities into structured positioning and activation initiatives that drive sustained platform usage across 30+ markets.
• Commercial & CS Enablement: Build scalable enablement frameworks, feature rollout playbooks, and ROI models to proactively arm Sales and CS with high-impact value narratives.
• Brand Strategy & Governance (ca. 20%): Direct overall brand identity, corporate positioning, and visual guidelines, working closely with your Senior Graphic Designer to ensure creative consistency.
• Data-Driven Optimization: Track and report on key product adoption indicators (activation rates, retention). Oversee our communication channels and leverage product telemetry to continually refine marketing interventions.

What You Bring

• B2B Tech Marketing Leadership: A proven track record leading a PMM or multidisciplinary marketing team within a B2B SaaS, Automotive, or tech environment, with a strong focus on team delegation, sparring, and talent development.
• Deep PMM & Adoption Focus: Seasoned expertise in product positioning, feature onboarding, and lifecycle retention, prioritizing customer value over purely top-of-funnel acquisition.
• Cross-Functional Execution: Demonstrated success acting as a bridge between technical product/engineering teams and customer-facing commercial teams to establish permanent operational workflows.
• Enterprise & Multi-Market Scale: Experience navigating marketing strategy for complex, multinational accounts - e.g. under a major OEM.
• Communication: Exceptional written and spoken English, with the ability to translate complex technical architecture into accessible, high-converting commercial propositions.

Why Connected Cars?

• The opportunity to lead, restructure, and scale an essential commercial function during a critical phase of European enterprise expansion.
• A collaborative, open work culture that values commercial ambition and teamwork.
• Competitive salary, attractive pension, Friday bars, monthly social events, affordable lunch scheme, and unlimited office snacks.

Connected Cars is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. How to Apply Please apply via LinkedIn with an up-to-date CV. A cover letter is optional, but feel free to add one if there is extra context you’d like to share.