Head of Marketing - Nordics and UK

Job Description Head of Marketing - Nordics and UK Posting Start Date: 9/9/26 Gentofte, 83, DNK, 2820 Head of Marketing – Nordics and UK

• Location: Gentofte, Copenhagen, Denmark
• Working hours: Full-time
• Work model: Hybrid
• Contract type / duration: Permanent
• Travel: Regular travel across our markets, particularly the Nordics and the UK

Are you passionate about turning brand and commercial strategy into activation that drives real impact with consumers? Do you want to be the critical link between Brand Marketing and Commercial teams across the Nordics and the UK? Then you might be the person we are looking for. As our new Head of Marketing – Nordics and UK, you will be part of the Trade & Activation team and play an important role in translating brand and commercial strategies into impactful market activation plans that drive adult consumer engagement, strengthen brand equity and deliver commercial growth across the Nordic and UK markets. You will work closely with Brand Marketing and Commercial teams to ensure our brands come to life consistently and effectively across channels, customers and consumer touchpoints. Reporting to the Trade & Activation Director for Europe, you will lead and develop a team of 7 direct reports. This is a great opportunity to act as the critical link between brand strategy and commercial execution in an international organization. What Your Day Will Look Like In this role, you will typically focus on:

• Own the activation agenda for our Nordic and UK markets, translating brand and commercial priorities and channel-specific strategies into impactful market programs.
• Develop and execute annual activation plans that drive adult consumer recruitment, engagement, retention and brand preference across the portfolio.
• Partner closely with Sales and Key Account teams to build customer activation plans that strengthen distribution, visibility, conversion and category growth.
• Translate consumer, shopper and market insights into activation programs that create measurable commercial impact.
• Manage the development and deployment of activation toolkits, point-of-sale materials and execution standards to ensure consistent market execution.
• Monitor activation performance, evaluate ROI and continuously optimize investment allocation, contributing to annual commercial planning.

What You'll Bring

• Significant experience in Brand Activation, Trade Marketing, Shopper Marketing, Consumer Engagement or Commercial Marketing, ideally within tobacco, nicotine, FMCG, beverages or other regulated consumer goods industries.
• A proven track record of developing and executing activation programs that deliver measurable commercial results, with a strong understanding of consumer behavior, shopper dynamics and route-to-market strategies.
• A commercially driven mindset, with experience managing activation budgets and optimizing resource allocation across multiple markets to connect investment to business performance and ROI.
• Proven ability to influence and collaborate across Sales, Marketing, Finance, Insights and external agency partners, operating effectively within matrix organizations.
• A proactive, growth-oriented attitude with a passion for excellence in execution and continuous improvement.
• Strong communication and presentation skills, with fluency in English and a Nordic language.

Working At STG & What To Expect At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next. At STG you'll find more than a role—you'll find opportunities to grow, collaborate across borders, and make a meaningful impact. Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area and relevant market benchmarks. Ready to be part of something bigger? Apply now and discover much more. Our recruitment process Requirements Before starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team. We assess each application against the key competencies and requirements for the role. If your experience and skills are a good match, you'll be invited to continue through our hiring process, which may include the following steps:

• Recruiter screen
• Interview with the hiring team
• Assessment, case study, or work sample, if relevant
• Final interview with leadership or key stakeholders

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.