Head of Marketing

Love K-beauty, think in plans and numbers, and want to build a marketing function rather than just run campaigns? Join GLOWiD as Head of Marketing and own how we grow: for our own brand, for the Korean brands we bring to the Nordics, and across both our D2C and B2B channels. About GLOWiD GLOWiD started when our founder fell in love with Korean skincare while living in Seoul and decided the Nordics deserved it too. Today we are one of the leading K-beauty houses in the Nordics. We distribute a curated portfolio of Korean skincare brands to leading Nordic retailers, and we own the GLOWiD brand, which merges Korean skincare innovation with Scandinavian beauty and an inclusive personality. We sell through our own webshop and through retail and e-commerce partners, and we are now building a management team to take the company to its next stage. The role As Head of Marketing you set the marketing strategy for GLOWiD as a company and for the GLOWiD brand, and turn it into plans and results across both channels. You lead a team of 5+ across PR, social media and concept, own the marketing budget, work closely with our Heads of E-commerce and B2B, and are part of the management team reporting to the CEO. What you will own Strategy and planning

• Marketing strategy for the GLOWiD brand: positioning, brand growth and how we market the brand when we introduce it in new markets
• The annual and quarterly marketing plan for D2C and B2B: how we communicate and activate our campaigns and promotions, with clear KPIs

Growth and analysis

• Identify and prioritise growth opportunities, backed by clear business cases: new customer acquisition, positioning and marketing in new markets
• Marketing measurement: acquisition cost, retention and return on PR, influencer and campaign spend
• The marketing budget: allocate spend to what drives profitable growth

D2C and B2B

• Marketing material and content for our D2C channel, including campaign concepts and creative for paid social and performance ads
• Activating our partner brands at retailers: launches, in-store and online activations, and retailer campaigns together with B2B

Social media, PR and team

• Social media across our channels: content strategy, posting framework and community growth
• PR, influencer and creator collaborations, with clear follow-up on what they deliver
• Leading and developing a team of 5+ across PR, social media and concept

What we’re looking for

• 10+ years of marketing experience in beauty, skincare, fashion or consumer brands, including team leadership
• Experience from both D2C/e-commerce and retail/B2B marketing
• Strong in social media, content and influencer marketing; comfortable with performance data
• Structured and commercial: you build plans, set KPIs and care about return on every krona spent
• Hands-on: you set the direction and roll up your sleeves in a growing company
• Experience of beauty, skincare or K-beauty is a merit

Why GLOWiD A key role in the management team of a growing Nordic beauty company, with a real mandate to shape the marketing function, a portfolio of our own brand and some of the most loved Korean skincare brands, and a passionate Stockholm team. How to apply Start date by agreement. We review applications continuously. Send your CV and cover letter to rekrytering@glowid.se, marked “Application Head of Marketing”.