Head of Global Marketing

Zaptec has established a strong position in EV charging, and as we continue to grow across Europe, we’re looking for a Head of Global Marketing to lead our central marketing team and set the direction for how Zaptec builds its brand, communication and marketing across markets. This position is open for Oslo/Stavanger/Stockholm/Amsterdam. You’ll lead and develop a multidisciplinary team of specialists across brand, digital, content, communications, customer journey and campaigns. Your role is not to be the expert in every discipline, but to create clarity, focus and momentum while strengthening Zaptec’s brand and ensuring our marketing contributes to commercial growth. Working closely with local markets and commercial teams across Europe, you’ll help turn complex topics such as EV charging, smart energy and technology into clear, credible narratives, balancing one strong Zaptec brand with the needs and opportunities of different markets. You’ll work closely with local markets and commercial teams across Europe, balancing central consistency with local relevance. Your day-to-day might include:

• Lead, coach and develop our central marketing team of around 10 specialists across different locations.
• Set clear priorities and manage the central marketing budget, creating focus across brand, digital, content, communications, customer journey and campaigns.
• Turn complex topics within EV charging, smart energy and technology into clear and compelling narratives.
• Translate business priorities into focused marketing activities that support demand, conversion, loyalty and sales alignment.
• Use market insights, data and performance learnings to continuously improve marketing effectiveness.
• Set a clear central direction while enabling local markets with the tools, assets and flexibility they need to succeed.

Is this you? You’re an experienced marketing leader who knows how to create direction, focus and confidence in a team of specialists. You’re comfortable leading senior professionals across different locations and setting clear priorities. You understand how strong brands build business. You can connect brand, communication, content, digital and campaigns to commercial priorities, and you know how to make marketing practical, relevant and effective across different markets. You’re structured, collaborative and commercially minded. You enjoy working with stakeholders across functions and countries, and you know how to balance strategic thinking with clear execution in a growing organisation where things move quickly. Some personal skills we value

• You create clarity and focus in complex environments.
• You’re a supportive and confident leader who enjoys developing others.
• You communicate clearly and make complex topics easy to understand.
• You build trust and strong relationships across teams, functions and markets.
• You’re structured and decisive without creating unnecessary bureaucracy.
• You care about building a high-performing team with a healthy and collaborative culture.

As for the skills required for this job

• Extensive marketing experience, ideally from B2B, technology, mobility, energy, infrastructure, SaaS or another relevant industry.
• Proven experience leading multidisciplinary marketing teams and senior specialists across different locations.
• Strong understanding of brand strategy and how brands build business.
• Ability to translate business priorities into clear marketing direction and execution through others.
• Solid understanding of digital, content, campaigns and customer journeys, without needing to be a hands-on specialist.
• Experience working across multiple markets and in matrix environments.
• Commercial mindset, strong stakeholder management skills and fluent English.

Experience from EV charging, energy, mobility, infrastructure or another technology-driven industry would be a bonus, as would international brand development or working in a scale-up or growth company. But we know that great people come from different backgrounds and experiences, so if this role sounds exciting but you don’t tick every box, we’d still love to hear from you!