Head of Ecommerce | DTC Sports

Digital Brand Lead | DTC Sports North-West Stockholm Area | Hybrid I'm working on a search for a commercially-minded Brand Lead to join a high-growth DTC FMCG business in Stockholm. This is a genuinely exciting opportunity for someone who wants real ownership - not just over marketing or ecommerce performance, but over the commercial growth, product direction and long-term success of an entire brand. This is also a role for someone who genuinely lives and breathes the sports space. You'll be close to the products, customers, trends, athletes, ambassadors, creators and communities shaping the category, using that knowledge to help influence everything from product ideas and launches through to brand growth and future opportunities. The business is part of a fast-growing international group with ambitious expansion plans across Europe and is looking for someone who combines strong commercial thinking with a genuine passion for building brands in this space. Why this role is exciting 🚀 Join a high-growth international consumer group with ambitious expansion plans and strong investment behind its brands 💥 Genuine ownership and autonomy - this is a role where you can really shape the direction, growth and commercial performance of your brand 🏋️ Be completely immersed in the sports space - staying close to the products, customers, trends, athletes, ambassadors, creators and communities influencing where the market is going 📈 Broad commercial exposure across brand, product, ecommerce, trading and P&L performance 🧪 Opportunity to turn your knowledge of the category and customer into new product ideas, launches and future growth opportunities 🌍 Help scale brands across new and existing international markets 🤝 Work alongside an experienced, collaborative leadership team that values people, ideas and autonomy 💡 Supportive leadership with lots of trust and freedom - this is a business where people are empowered to make decisions and drive change What you'll be doing This is a broad commercial ownership role with influence across the business. You'll be responsible for driving the growth of a major DTC brand and ecommerce business - owning the commercial strategy, P&L performance, product direction and long-term growth plans. You'll also be expected to be really close to the category. Knowing what's happening in the sports market, what customers are talking about, which products and trends are gaining momentum and who is influencing the space will all feed into how you think about the brand and where to take it next.

• Own and grow the commercial performance and P&L of the brand
• Shape and deliver the long-term brand and growth strategy
• Stay close to the sports market, customer and wider community to spot trends and new opportunities
• Use your knowledge of the space to influence product ideas, positioning, launches and future category growth
• Work closely with product development teams to identify and bring new opportunities to market
• Understand the ambassadors, athletes, creators and collaborations that are relevant to the customer and brand
• Drive growth across ecommerce, customer acquisition, retention and trading performance
• Own assortment, pricing, promotions and commercial planning
• Lead new product launches and expansion initiatives across existing and new markets
• Partner closely with acquisition, CRM, ecommerce and creative teams to execute growth plans
• Lead and develop a small team while collaborating across wider specialist functions

What we're looking for

• Experience building and growing brands within DTC sports, nutrition, FMCG categories
• Genuine passion and knowledge of the space is really important - this isn't just about having worked for a sports brand; we're looking for someone who actively follows the market and understands the products, customers, trends and culture around it
• Someone who knows the brands, athletes, ambassadors and creators relevant to the customer and understands how this wider ecosystem can help build a brand
• Experience within a scaling, digitally-led or DTC consumer brand would be particularly relevant
• Proven P&L ownership with a track record of delivering commercial growth
• Strong commercial mindset with the ability to balance brand, product and financial performance
• Strong understanding of ecommerce and digital growth, alongside broader brand-building experience
• Comfortable working across product, marketing, ecommerce and commercial functions
• Entrepreneurial and hands-on - someone who enjoys getting stuck in, bringing ideas and building rather than simply maintaining
• Strong leadership and stakeholder management skills
• Fluent Swedish and English

Benefits 💰 Bonus scheme 🏋️ Wellness allowance 🛍️ Staff discount across the wider brand portfolio 🌴 30 days holiday + public holidays 📈 Pension contribution 🤝 Strong collaborative culture with a real focus on people and development