Go To Market Manager-UK/I & North Europe

Overview SodaStream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we’re passionate about replacing plastic waste and offering consumers a healthier, more sustainable beverage option. SodaStream is part of the PepsiCo product family, which supports the PepsiCo Positive (pep+) initiative and champions strong business and social values to lead positive change. At SodaStream, we put the planet and people first – to help create a better, more sustainable future for generations to come. Want to change the way the world drinks? SodaStream is looking for an experienced Go-To-Market Strategy Manager to join the Cluster Commercial team, supporting the UK & Northern Europe markets. This role is responsible for translating global Go-To-Market (GTM) strategy into practical, commercially effective execution across the cluster. Working across Sales, Revenue Growth Management, Trade Development, Demand Acceleration, Finance and Strategy & Transformation, you will ensure that GTM models, route-to-market strategies, tools and capabilities are adapted to local market needs and deployed effectively. The role combines strategic thinking with hands-on execution. You will identify opportunities to improve how SodaStream reaches customers, deploy new routes to market and channels, optimise field-force effectiveness, and drive consistent adoption of new ways of working across markets. Please note that this role requires approximately 20–30% travel throughout the year. Responsibilities

• GTM Strategy & Deployment
• Translate global GTM strategy into market-specific execution plans across the UK & Northern Europe cluster.
• Adapt route-to-market, channel and coverage models to local market needs while ensuring consistent deployment of GTM standards.
• Establish clear GTM standards and ensure consistent deployment across cluster markets.
• Channel Development & Sales Effectiveness
• Identify and deliver growth opportunities across channels, customers, distributors and routes to market.
• Optimise territory design, customer coverage and field-force deployment to improve productivity and execution.
• Capability & Execution Excellence
• Drive adoption of GTM tools, processes and ways of working.
• Lead implementation of new GTM initiatives and build market capabilities through training, coaching and best-practice sharing.
• Performance & Continuous Improvement
• Monitor GTM performance, identifying opportunities to improve customer coverage, execution quality, sales productivity and cost-to-serve.
• Use data and market insights to prioritise actions, measure impact and drive continuous improvement across the cluster.

How Success Will Be Measured Success in the role will be demonstrated through:

• GTM execution: improved customer coverage, call effectiveness and in-market execution.
• Salesforce productivity: improved route efficiency, field-force productivity and cost-to-serve.
• Channel growth: successful expansion into priority and emerging channels and delivery of incremental customer and sales opportunities.
• Continuous improvement: measurable improvements driven by data, market insight and sharing of best practice.

Qualifications You will bring significant experience in Sales, Commercial Excellence or Go-To-Market within an FMCG or similarly fast-paced, customer-led environment. You are likely to have:

• At least 5 years of relevant commercial experience, with strong exposure to field sales and in-market execution.
• Proven expertise in route-to-market strategy, customer coverage, territory design and salesforce productivity.
• A track record of implementing new tools, processes, capabilities and ways of working at scale.
• Experience working across multiple markets, ideally within a regional or cluster environment.
• Strong analytical and commercial skills, with the ability to turn data and insight into practical action.