Digital Marketing Strategist

GUT is an award-winning global creative network powered by Globant. We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we’re redefining how creativity and innovation work together to transform the industry, one brave idea at a time. We seek a Digital Marketing Strategist who dares to think differently and trusts their gut. You’ll play a key role in crafting ideas that move culture and drive business, blending creativity, media, and AI to make an impact that lasts. In this role you will sit at the cross-section of upstream digital strategy and downstream creative execution - acting as the essential bridge that translates complex omnichannel ecosystems into inspiring, content-driven creative briefs.You will define and execute on the right digital engagement strategy for companies from the Healthcare & Life Sciences industry, whether they are launching a new treatment, building a new disease education website, revitalizing their digital ecosystem, or planning a promotional campaign. What will help you succeed:

• 5+ years of relevant experience within marketing strategy, with focus on content strategy
• A strong digital and technological understanding
• Fluency in English language written and spoken
• Interest in the pharmaceutical landscape and ability to digest and understand complex scientific information
• Ability to set the direction for assigned project tasks and to clearly communicate that direction to team members and clients
• A positive and problem-solving attitude towards uncertainty and changes
• Ability to apply strategic thinking in fast-paced environments
• Good presentation skills, both creating slides and delivering a presentation

Good to have experience but not mandatory:

• Experience with the healthcare, life sciences, medico, and pharmaceutical industries
• Knowledge of how to apply behavioral science to diagnose a problem and explore solutions

You will get the chance to:

• Act as strategic gatekeeper during strategy planning and execution of initiatives for the assigned therapeutic areas, grounded in a strong understanding of the therapeutic landscape
• Develop content strategies for established and new healthcare brands, and execute via campaigns, congresses, etc.
• Collaborate closely with a creative team of copywriters and designers, creating copy and design briefs and providing guidance and feedback for creatives to craft content that supports the client’s strategy
• Define omnichannel engagement strategies which includes research consolidation, journey mapping, activity assessment & gap analysis, tactic ideation, ecosystem mapping, and defining KPI frameworks
• Deliver continuously on client projects across the company’s client portfolio and ensure that there is a red thread from insights and strategy to the creation and implementation of a solution/campaign
• Plan, run, and consolidate workshops with the client team
• Apply theories and frameworks from value proposition design, needs and motives research and behavioural psychology to guide the creative and strategic thinking throughout our projects

This job can be filled onsite in Copenhagen and is Hybrid (The position is on-site 3 days a week). *GUT is a business unit within Globant, operating as its creative and marketing division. All services are provided within the framework of Globant’s corporate governance, policies, and legal entities, as applicable in each jurisdiction.