CRM Growth Manager

Digital Fans is a growth agency where strategy, data, tech and creative work together to help ambitious brands grow. We are looking for a CRM Growth Manager to join our team and work as an extension of the marketing team at one of our key clients. About the role You will be the person who makes CRM work in practice. You will build and run the programmes that drive engagement and retention, test and optimise them, and show the impact with data. Because you sit close to the client, you will also represent Digital Fans in their team. That means understanding how they work, what they care about and how decisions get made, while still bringing the outside perspective of a consultant. As part of a wider agency network, you will have access to subject matter experts in data analytics, platform management and strategy. What you will do - Build, run and optimise CRM and lifecycle programmes across digital touchpoints, working hands-on in the client's marketing automation and CRM platforms, including journeys, audiences and triggers - Plan, run and analyse A/B tests, and turn the results into clear next steps - Analyse customer data to find segments and opportunities, and help shape the CRM roadmap together with the client's team - Build reports and dashboards and follow up on performance, so the client always knows what is working - Be a trusted day-to-day partner for the client's CRM, marketing and data teams, sharing insights between the client and Digital Fans and bringing our methods and ideas into the client's work - Present results and recommendations clearly and simply, and collaborate with our project managers so you can focus on the work itself Who you are Must have - 3-5 years of hands-on experience in CRM, lifecycle marketing or growth marketing, ideally with some agency or consultancy exposure - Strong technical CRM skills, with hands-on experience in at least one major platform (for example Salesforce Marketing Cloud, Braze, HubSpot, Adobe Campaign or Similar) - Comfort with data and analytics: you can work with tools such as GA4, SQL, Looker Studio or Power BI and draw sound conclusions from the numbers - A good understanding of how CRM activity connects to business goals - Experience working directly with clients or internal stakeholders, including managing expectations and building trust - The ability to switch naturally between the consultant's view and the client's view - Excellent communication skills in Swedish and English, written and spoken Nice to have - Experience from working embedded or on-site with a client - Knowledge of customer data platforms, segmentation and personalisation - Experience with attribution or customer lifetime value analysis You will thrive here if you - Enjoy both building in the platform and digging into the data - Take ownership and keep things moving - Stay curious and keep learning new tools and methods What we offer - A role close to a real business, where you see the results of your work - The chance to work with one of the world's most recognised and loved brands - The variety of an agency combined with the depth of an embedded role - Colleagues who are experts in growth, design, tech and AI - Room to grow, both technically and as a client advisor About Digital Fans Digital Fans is a digital growth partner creating connected digital ecosystems through design, AI and technology. We work close to clients to turn ideas into smart, useful digital experiences that combine strategy, creativity and execution. Digital Fans is part of the NORD network, one of the Nordics’ leading creative networks, bringing together strong brand thinking, creativity and digital capability across the region.