Creative Strategist

Location: Remote (Worldwide)Type: Contract / Full Time About HLTH HLTH is one of the fastest growing brands of 2026, reaching the top 0.1% in hyper-growth of all stores in the Shopify ecosystem and we're just getting started (literally). At HLTH we believe understanding your health should be effortless. Our products turn health monitoring into clear insights anyone can act on. Before you apply HLTH is an intense environment: we're demanding and ambitious, which means we ask a lot of ourselves and one another. This means fantastic learning, achievements, and career growth, but it also requires a significant commitment. We move fast, standards are high, and ownership is real. This is not a coast job. If you want to be challenged, stretched, and pushed harder than ever before, we invite you to apply. The Role Hey, founder here and I need to be real with you for a second. Being a “creative strategist” is like the new get rich quick scheme. Everyday dozens apply to work with us and when we put them to the test, can’t spot a winning pattern if their life depended on it (and for some it probably does). We’re looking for more than just someone who’s “creative” and knows how to open an adspy. In 2026, that’s table stakes and the game has moved way beyond that. Myself and my business partner have generated more than 9-figures writing our own ads, doing our own creative strategy, and pumping creatives. That’s not a brag, it’s the framing. No shade, but D-tier attitudes don’t fly here. 0% hit rates month after month don’t fly here. Putting the creative team through hundreds of losers based on bad strategy definitely doesn’t fly here. This job is for the hit rate obsessed, perceptionmaxxing, and dangerously hungry people who dare to mastermind how they are going to get people from all over the world to open their wallets and buy. Someone who knows when an ad wins, why it won, and the next batch proves it. If that’s not you or my words don’t land, take the blue pill. Click back and save us both the time of doing the interviews. But if that is you, take the red pill and keep reading, because this job is for you. What You'll Do 🧠 Creative Strategy + Analysis

• Strategize with internal and external data to drive net new, variations, and iterations.
• Identify friction points in the ads based on average watch, cvr, cpa, cpm, cpc
• Use data to do more than swap hooks, understand why things worked or didn’t
• Conduct deep research via message mining, customer surveys, and integrate insights into creative direction

✍️ Scripting & Ideation

• Write high converting ads with strong DR hooks, big time tension, and value driven closes
• Ideate 15+ concepts weekly for new ads across a variety of internal ad formats/styles
• Leverage trends and reverse engineered concepts to stay ahead of cultural moments, platform mechanics, and emerging formats

📈 Post-Production & Iteration

• Work with the Creative Coordinator & UGC Manager to ensure your vision is delivered at quality
• Run retention and creative audits to isolate best performing ingredients and drop-off patterns
• Version winning creatives across formats, durations, hooks, creators, and frameworks
• Create briefs that actually result in quality deliverables with clarity, context, and intention
• Run the weekly creative call with the team and conduct bi-weekly reporting so each sprint is better than the last

Must-Have

• 3+ years as a creative strategist in DTC as a creative strategist, content creator, or hybrid
• Fluent enough in written and verbal english to make killer ads in english
• Have deep experience in Meta Ads, UGC, and direct response copywriting
• Know how to close feedback loops and translate learnings into action
• Are obsessed with customer psychology, trend/pattern mapping, and creative frameworks
• Can lead with clarity and drive projects from idea to asset without micromanagement
• A clear point of view, without the ego that sometimes comes with having one
• Bonus: You've worked in high-growth environments and love the chaos of start-up speed

Strong Preference

• Health, wellness, supplements, or consumer tech
• You've written winning ads that had to stay compliant on health claims
• You use AI to move faster, not to replace your judgement

Compensation Pay is based on region and experience, set as a geo-calibrated range. Exact compensation depends on the candidate's skills, level, experience, and track record, and not all candidates will sit at the top of the range. What's in it for you

• Fully remote, flexible hours
• 6-figure earning potentiald
• Access to custom AI tooling and workflows
• Flat team, direct access to founders
• Ownership of the testing roadmap, including the scale-or-kill call
• Unlimited PTO (with a required recharge time)
• Room to grow as the creative team scales

Our hiring process

• Application and portfolio review
• Screening interview
• Creative strategy test (ad breakdown, script, and concept pitch) with Founders
• Team interview (Vibe check)
• Offer & Compensation (if accepted)

Application Requirements

• Linked or portfolio
• CV with relevant links, references and results
• Question response