Content Creator

About GutWise GutWise is a science-backed gut health app developed by Dr Berit Nordstrand, one of Norway's leading physicians with over 25 years of clinical experience and the author of 17 books on health and lifestyle medicine. We are building a community of people who want to feel better from the inside out, and we are just getting started. This is an exciting opportunity to join a fast growing health brand at the very beginning of its UK and international journey. The Role We are looking for a talented and proactive Content Creator to join the GutWise team. You will work closely with the Head of Marketing to bring the GutWise content strategy to life across Instagram, TikTok, LinkedIn and YouTube Shorts, creating content that educates, engages and converts. This is a hands on creative role. You will be filming, editing, writing captions, building carousels and keeping us ahead of the content schedule by at least a month at all times. What You Will Be Doing Content Production • Film talking head videos and B-roll clips with Berit and the team • Edit footage into finished Reels, Stories, TikTok videos and YouTube Shorts using Edits or CapCut • Create eye catching carousel posts that educate and drive saves • Design on brand social media assets using Canva • Post content as Trial Reels to test performance before going to the main grid • Stay ahead of new Instagram features and formats and implement them quickly Captions and Copywriting • Write compelling captions in Berit's voice, warm, credible and educational • Create strong calls to action that drive comments, DMs and app downloads • Set up and manage ManyChat automations so comment keywords trigger the right DM responses • Captions in both English and Norwegian Strategy and Planning • Work with the Head of Marketing to map out content for the next 90 days • Maintain a content calendar that is at least one month ahead at all times • Bring creative ideas for campaigns, seasonal hooks and reactive content opportunities • Create reactive content quickly for upcoming events, roundtables and awareness days Platforms • Instagram, primary platform, Reels, Stories, carousels and grid posts • TikTok, native uploads, trending formats and creator search optimisation • LinkedIn, supporting both B2C and B2B audiences with appropriate content • YouTube Shorts, repurposing Reel content for the YouTube channel • Substack, familiarity a bonus but not essential What We Are Looking For Essential • Proven experience creating short form video content for Instagram and TikTok • Strong video editing skills using Edits, CapCut or similar tools • Confident filming talking head videos and directing talent on camera • Experience with Canva for social media asset creation • Understanding of Instagram algorithm, Trial Reels, Collab posts and new features • Strong copywriting skills, you write captions that actually get read and acted on • Experience with ManyChat or similar automation tools • Ability to work to a content calendar and plan at least a month ahead • Understanding of both B2B and B2C audiences and how to speak to each • Self starter who takes initiative and brings creative ideas without being asked • Reliable, responsive and able to turn content around quickly Desirable • Experience in health, wellness or lifestyle content • Familiarity with Substack • Experience with LinkedIn content creation • Understanding of SEO and searchable content formats • Norwegian /English language skills required