Consumer Engagement Director, Carlsberg Denmark

The job Would you enjoy supporting brand growth through authentic consumer relationships? Do you appreciate brands that do more than follow culture and instead help shape it? Do you thrive at the intersection of media, consumer insights, creative effectiveness, content, activation, and digital transformation? Then you could be our new Consumer Engagement Director. As our new Consumer Engagement Director, you will be part of the Marketing Management Team in Carlsberg Denmark and report directly to the Vice President of Marketing. You will oversee Carlsberg Denmark's Consumer Engagement Centre of Excellence and be responsible for improving how our brands connect with consumers across media, content, culture, insights, and activation The role includes leadership responsibility for Media, Consumer & Cultural Intelligence, Content & Creative and Activation capabilities. Working alongside Brand Directors, Innovation, Sales, and external partners, you will align consumer engagement across all touchpoints so that media, content, activation, PR, and partnerships operate in concerts to enhance brand equity, deepen cultural relevance, and support business growth As Consumer Engagement Director, you will play a key role in delivering Carlsberg Denmark's marketing transformation agenda by building best-in-class capabilities in consumer engagement, effectiveness, data-driven decision making and AI-enabled marketing. You will be responsible for ensuring marketing investments create both short-term business impact and long-term brand growth. You will serve as the steward of how Carlsberg Denmark connects with consumers, helping keep our brands culturally relevant, commercially effective, and strategically aligned across paid, owned, earned, and experiential touchpoints Your Responsibilities Your primary responsibility is to define the strategic direction for consumer engagement across Carlsberg Denmark and ensure effective execution through media, content, activation and consumer intelligence. The role carries accountability for marketing effectiveness, consumer engagement capabilities, and the optimization of consumer-facing investments across the portfolio. The role as Beyond Beer Director includes:

• Owning the consumer engagement strategy across media, content, activation, social channels, and consumer insights
• Acting as the orchestrator of consumer engagement across the organization, ensuring media, content, insights, activation, PR and brand teams operate as one connected ecosystem.
• Overseeing the Consumer Engagement Center of Excellence and helping build the organization’s future marketing capabilities
• Building robust consumer and cultural intelligence capabilities through consumer insights, social listening, and trend analysis
• Owning and evolving Carlsberg Denmark's newsroom operating model to increase cultural relevance and consumer passion
• Managing media strategy, connection planning and marketing effectiveness across the portfolio
• Optimizing consumer-facing investments through measurement, experimentation, data, and AI-enabled marketing capabilities.
• Managing media, agency and strategic partner relationships to continuously improve effectiveness and innovation
• Overseeing activations, sponsorships, and partnerships to enhance brand equity and deliver impact that lasts beyond the event
• Advancing creative effectiveness, consumer-focused strategies, and marketing excellence throughout the organization
• Ensuring responsible marketing, brand safety and compliance across all consumer-facing activities.
• Representing Carlsberg Denmark in relevant Group forums and external partnerships.
• Playing a key role on the Marketing Leadership Team and helping shape the broader business strategy.

Your Qualifications We are looking for a Consumer Engagement Director with extensive experience in modern marketing leadership, consumer engagement and capability building. You bring strategic thinking together with sharp commercial judgment and a deep interest in understanding consumers, culture, and marketing effectiveness In addition to that, we imagine that you:

• Have at least 10 years of experience within media, marketing, digital, content, activation, or related commercial disciplines.
• Bring significant leadership experience and a consistent record of creating productive teams
• Bring extensive experience in consumer engagement, media, content, and marketing effectiveness
• Possess a thorough understanding of consumer behavior, cultural trends, and modern marketing ecosystems
• Have experience working with consumer insights, measurement, analytics, and performance marketing.
• Have experience leading agencies, external partners, and complex stakeholder landscapes.
• Bring well-developed commercial skills and know how to link brand growth to business results
• Have experience leading organizational change and building capabilities
• Have a growth mindset and enjoy identifying new opportunities for consumers, brands and business.
• Are an inspiring leader who develop and empowers employees.
• Have a relevant master's degree in business, Marketing or a similar discipline.
• Are fluent in Danish and English, written and oral.

Success Criteria The Consumer Engagement Director will meet expectations when:

• Consumer engagement efforts consistently enhance brand equity and business performance
• Marketing investments deliver improved effectiveness, efficiency, and return on investment.
• Consumer, cultural and performance insights are translated into actionable growth opportunities.
• Media, content, activation and PR work together as one integrated consumer engagement ecosystems.
• Carlsberg Denmark develops leading capabilities in consumer engagement, cultural relevance and marketing effectiveness.
• The newsroom operating model becomes embedded and creates a continuous flow of insight-driven opportunities and content.
• AI, data and experimentation capabilities become part of everyday marketing decision making.
• The Consumer Engagement team is highly engaged, develops specialized capabilities and serves as a talent pipeline for the broader organization.
• Carlsberg Denmark expands its position as a leader in modern marketing and consumer engagement

Working at Carlsberg Denmark At Carlsberg Denmark, you’ll play a role in advancing some of Denmark’s most recognized brands—Carlsberg, Tuborg, Somersby, and Coca-Cola—served to more than 10,000 customers. We draw on Carlsberg’s rich heritage and pair it with a forward-looking approach. Our shared purpose, “Brewing for a better today and tomorrow”, is at the heart of everything we do. We believe in a growth-oriented culture – Growth Culture – where you, as an employee, have the opportunity to develop, take initiative, and contribute to new ideas. You will be part of a workplace that offers varied ways of working, a casual atmosphere, and a deep commitment to professional and personal development With our strategy, “Brewing Tomorrow”, we take responsibility for sustainability and the challenges of the future. We offer exciting career opportunities – both in Denmark and internationally. Read more at http://www.carlsbergdanmark.dk Interested? Please send us your CV online. You do not need to submit a cover letter, but we ask that you include a few sentences in your CV about your motivation for applying for the role. At Carlsberg Denmark, we are committed to an inclusive recruitment process and equal opportunities for all. We value diversity and encourage everyone to apply, regardless of age, gender, background, or ethnicity To ensure the fairest possible recruitment process, please refrain from including a photo and name in your CV, as well as information about gender, educational institution, age, and ethnic background. Deadline for applying is 15th of October 2026. For more information, please contact VP Marketing Denmark Marcela Wive at Marcela.wiwe@carlsberg.com We look forward to hearing from you.