Commercial Director – Blueprint Learning

Take the commercial lead in a Copenhagen EdTech scale-up – and shape what comes next Are you a commercial leader who gets energised by building, not maintaining and who wants a broad mandate and a direct line from your decisions to the results? Then read on. Blueprint Learning is an EdTech scale-up on a clear growth journey. We are the market leader in online professional learning in Denmark, we work purposefully with AI both internally and in the solutions we bring to our customers and we are backed by a growing European EdTech group. This is not a corporate role with layers of sign-off. It is the opposite: a small, ambitious organisation where good ideas move fast and your leadership shows in the numbers. The opportunity As Commercial Director, you will unite Sales, Marketing, Customer Success and Portfolio Management behind one clear commercial agenda. As a member of the Danish management team, you will drive market-led innovation, commercial execution and profitable growth. You will develop and execute the commercial strategy for Blueprint Learning in Denmark, align the commercial functions around shared priorities and performance management, and ensure that customer insight, portfolio development and execution are tightly connected. Together with the Managing Director, you will build the leadership capacity, operating model and performance culture required for our next phase. What you will own

• Develop and execute the Danish commercial strategy and growth plan.
• Lead Sales, Marketing, Customer Success and Portfolio Management.
• Drive profitable growth through customer acquisition, retention, pricing and portfolio development.
• Set clear commercial targets, KPIs, forecasts and performance reviews.
• Strengthen collaboration and accountability across the commercial organisation.
• Provide direction, coaching and senior support to the Head of Sales and commercial leaders.
• Translate customer and market insight into relevant propositions and growth initiatives.
• Lead the commercialisation of new products and AI-enabled learning solutions.
• Build business cases and prioritise commercial investments and resources.
• Work closely with the Managing Director on strategy, organisational development and business performance.
• Represent the Danish commercial agenda towards Reducate Group and central functions.

Who you are You are a broad, financially grounded commercial leader with experience leading several customer-facing functions. You bring:

• Senior leadership experience across sales and other commercial functions.
• Responsibility for revenue, profitability, forecasting and resource allocation.
• A track record of delivering profitable growth and improving commercial performance.
• Experience from a digital, software, learning or other recurring-revenue business.
• Strong understanding of customer acquisition, retention and portfolio development.
• Experience developing leaders and delivering results through others.
• The ability to combine strategic thinking with hands-on execution.
• Experience working in an international or matrix organisation.
• Fluency in Danish and strong professional English.

Experience from a subscription business and/or EdTech is a clear plus, but not a requirement. How you lead You combine:

• Commercial ambition with financial discipline.
• Strategic perspective with operational involvement.
• Opportunity orientation with clear prioritisation.
• Decisiveness with collaborative leadership.
• High performance standards with the ability to build confidence and engagement.
• Independence and the commitment to drive change.

You thrive in a small, fast-moving organisation where leaders move naturally between strategy, people leadership and practical execution and you see that as a strength, not a compromise. What success looks like

• Profitable organic growth and increased recurring revenue.
• Improved customer acquisition, retention and renewal performance.
• Precision in forecasting and commercial predictability.
• Successful launch and commercialisation of new propositions.
• Collaboration, accountability and strong leadership capability across the commercial functions.
• An effective partnership with the Managing Director and Reducate Group.

Why Blueprint Learning? This is an opportunity to shape the commercial future of an established Danish professional-learning business within a growing European EdTech group with a broad mandate and significant influence.

• A real growth journey. A scale-up with ambitions to match, where you can create results that matter.
• AI at the core. We use AI to work smarter internally and to build better learning solutions for our customers.
• Innovation, entrepreneurship and momentum. We value initiative, move fast from idea to action and give people freedom to try new things.
• Smart and informal. Short decision paths, dedicated colleagues and a no-nonsense way of working in the heart of Copenhagen.
• The best of both worlds. Scale-up pace and freedom, with access to Group capabilities within technology, AI, finance and shared services.

About Blueprint Learning Blueprint Learning is the market leader in online continuing education for professionals. From Copenhagen, we develop and deliver more than 400 high-quality digital courses for lawyers, accountants, bookkeepers, teachers and many other professions and we are growing fast. As part of Reducate Group, we work in an international environment where innovation, learning and quality are top priorities.