Business Consultant - Marketing

Role: Business Consultant - Marketing Experience: 5+ years Location: Gothenburg, Sweden Type: Full-time | Permanent Employment Work Model: Hybrid Tata consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses for the past 50 years. We believe innovation and collective knowledge can transform all our futures with greater purpose. We help companies across industries achieve their strategic goals and lead their digital transformation programs. With 600,000 experts globally and 18,000+ consultants working for leading Nordic Customers, we have a strong sense of purpose for the ecosystem around us – our employees, partners, customers and society. About the role Join our Commercial Excellence consulting team and help leading industrial manufacturing organizations modernize their marketing and customer experience capabilities. You will lead the marketing solution stream within advisory and transformation engagements, shaping strategy, processes and solution direction across the lead-to-opportunity journey and its connection to the broader lead-to-cash value chain. The role combines client advisory, experience design, platform evaluation and delivery leadership to create measurable commercial outcomes. Key Responsibilities

• Lead discovery workshops and stakeholder interviews to define B2B marketing journeys, campaign orchestration, lead nurturing and effective hand-offs into sales.
• Design unified customer journeys connecting brand websites, digital commerce and customer portals, supported by clear taxonomy, navigation and information architecture.
• Evaluate and guide the adoption of composable web, content management, product information, digital asset management, enterprise search and personalization capabilities.
• Translate business requirements into solution blueprints and work with architecture, technology and UX teams through design, configuration, testing and global rollout.
• Build business cases, transformation roadmaps and executive presentations, while tracking milestones, risks, dependencies and delivery outcomes.
• Contribute to proposals, client outreach, points of view and proof-of-concept demonstrations for marketing and customer-experience transformation opportunities.

About you You are a client-facing transformation consultant who combines structured problem solving with strong business judgment. You can engage senior stakeholders across marketing, sales, service, digital and IT, translate business needs into practical solution direction and collaborate effectively with multidisciplinary delivery teams. You bring curiosity, ownership and a focus on adoption and measurable value. Qualifications

• At least 5 years of experience as a business consultant or business analyst in large-scale enterprise transformation programs.
• Experience shaping or delivering marketing, e-commerce, sales, service or customer-experience transformation across B2B, B2B2C, B2C or D2C models.
• Practical knowledge of B2B digital marketing, marketing automation, campaign orchestration, lead nurturing and lead-to-cash processes. Personalization, cross-channel marketing automation, campaign orchestration, and lead nurturing
• Identify opportunities to apply AI-driven search and personalization to improve product discovery, conversion, and customer self-service
• Experience with composable digital experience architectures, including modern web frameworks, headless content management, PIM, DAM, APIs and microservices.
• Ability to partner with UX and design teams on research, wireframes, usability, accessibility, responsive design, design systems and component libraries.
• Experience in industrial manufacturing or a related sector is preferred; a degree in business, engineering, information systems or a related field, or equivalent experience, is valued.

You do not need to match every point perfectly to start a conversation with us. If you meet the core requirements and are motivated to help clients transform their marketing and customer experiences, we encourage you to apply. What we offer

• Wellness allowance and access to the Benifex benefits portal with exclusive discounts.
• 30 days of Annual vacation
• Competitive pension arrangements, including ITP1, salary sacrifice options and pension advisory services through SPP.
• Group insurance coverage through Skandia.
• Continuous learning, training and access to world-class learning platforms.
• Long-term career development within a global organization.

Ready to make an impact? Join a company where innovation, collaboration and continuous development are part of everyday life! You are welcome to submit your CV via LinkedIn. Applications are reviewed on an ongoing basis. For questions regarding the position (please do not send CVs, due to GDPR CVs will be deleted), please contact: sweden.careers@tcs.com and use the subject line "Role Question -[Job Title it regards]" We look forward to receiving your application via LinkedIn. Privacy Note: https://ibegin.tcs.com/iBegin/privacy-notice