Brand Manager

Company Description SMAQO is a food innovation company focused on making real meat better rather than imitating it with plant-based alternatives. By blending meat with fungi, SMAQO creates flavorful, nutrient-dense, and affordable meals designed for modern consumers. The company is dedicated to building the next generation of protein through a combination of scientific rigor and a disruptive mindset. SMAQO’s mission is to deliver smarter food options that are both craveable and impactful, appealing to people who care about taste, health, and value. Role Description The Brand Manager at SMAQO is a full-time, on-site role based in the Gothenburg. This role is responsible for developing and executing brand strategies that strengthen SMAQO’s position as a leader in next-generation protein. Day-to-day tasks include managing brand messaging and visual identity across channels, coordinating marketing campaigns, and collaborating closely with product development, sales, and creative teams. The Brand Manager will analyze market and consumer insights, track brand performance, and identify growth opportunities. The role also involves overseeing content and communications, managing external agencies or partners, and ensuring consistent brand representation in all consumer touchpoints. Qualifications

• Ability to develop and manage brand strategy, positioning, and messaging aligned with business goals.
• Experience in marketing campaign planning, execution, and performance analysis across digital and offline channels.
• Skills in market research, consumer insights, and competitive analysis to inform brand decisions.
• Strong communication and storytelling skills, with the ability to translate complex ideas into clear, engaging narratives.
• Minimum 5 years of experience managing cross-functional projects and collaborating with product, sales, and creative teams.
• Background in FMCG, food, or consumer brands is highly beneficial; familiarity with investor-driven startup environments is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field