AI-native Growth Marketing Associate

At Sting, marketing isn't just about creating content, it's about building systems, telling compelling stories and continuously improving how exceptional founders discover, engage with and choose Sting. We're looking for an AI-Native Growth Marketing Associate who combines creativity with analytical thinking. Someone who enjoys zooming out to understand what needs to improve, building smarter ways of working and then turning those insights into campaigns, content and experiences that strengthen Sting's brand and drive measurable growth. AI is a natural extension of how you work. You use it to think faster, create better, automate repetitive work and continuously improve the quality and impact of your work. Acting as the operational engine of Sting's marketing function, you will combine creative content creation with growth marketing, AI, automation and digital execution to strengthen Sting's visibility, engagement and conversion. Working closely with and reporting to our Head of Marketing & Communication, you'll help shape how exceptional founders discover Sting, engage with our brand and ultimately choose to apply to our programs. What you will do Own Growth & Conversion

• Drive visibility, engagement, lead generation and applications through hands-on execution
• Take ownership of funnel performance—from discovery to application
• Continuously improve lead flow, conversion rates and user journeys
• Measure, analyse and optimise performance to continuously improve results

Content Creation & Channel Execution This is a highly hands-on role. We are looking for someone who enjoys creating just as much as thinking strategically. You are equally comfortable behind the camera as behind the keyboard. Whether you're interviewing founders, creating videos, writing copy or launching campaigns, you enjoy turning ideas into content that creates measurable impact. You will:

• Create, produce and publish high-quality content across LinkedIn, the website, newsletters and other digital channels
• Film, edit and publish engaging short-form video content featuring founders, startups and the Sting ecosystem
• Turn founder stories, startup journeys and ecosystem insights into engaging content that inspires exceptional founders to discover and engage with Sting
• Produce compelling copy and light visual assets aligned with Sting's brand
• Plan and execute integrated campaigns across channels with clear performance goals
• Continuously experiment with new content formats, storytelling approaches and AI-powered workflows
• Use AI to significantly increase the speed, quality and scale of content production while maintaining a high editorial standard

Web & Growth Infrastructure

• Own and continuously improve Sting's website in Webflow
• Build and optimise landing pages for conversion
• Ensure tracking and data quality via Google Tag Manager and Google Analytics

AI, SEO & Discovery AI isn't just a productivity tool at Sting—it's a core part of how we work. We're looking for someone who is genuinely AI-native and enjoys experimenting with the latest AI capabilities. You don't just use AI to write content—you build smarter ways of working. You will:

• Use AI throughout the entire marketing workflow—from ideation and research to content creation, optimisation and analysis
• Build AI-driven workflows, automations and agents using tools such as Claude, ChatGPT, Gemini, Lovable, n8n, Make and other emerging AI platforms
• Build reusable Claude Projects, Skills, prompts and AI workflows that improve quality, speed and consistency across the marketing team
• Continuously explore new AI capabilities and rapidly turn them into practical marketing workflows
• Explore and optimise how Sting appears in AI-driven search and discovery
• Strengthen SEO and Sting's digital visibility across both traditional and AI-powered search

Automation & Optimization

• Build and optimise workflows in HubSpot and other growth marketing tools
• Run A/B tests across messaging, email and landing pages
• Improve and scale the founder journey from first touchpoint to application

Skills & Requirements We're looking for someone early in their career (1–3 years of experience) who is passionate about building, creating and driving measurable results across content, growth and AI. You are a… AI-native Builder AI isn't something you occasionally use—it's how you work. You're comfortable building custom AI workflows, Claude Projects, Skills, AI agents and automations that solve real marketing problems. You're naturally curious, constantly testing new AI capabilities and quickly turning them into practical ways of working. Results-driven Builder You focus on outcomes—traffic, engagement, conversion and applications—and understand how your work contributes to measurable business impact. You enjoy experimenting, learning quickly and continuously improving. Creative Storyteller & Creator You love turning strategy into engaging content. Whether you're filming founders, creating campaigns, writing copy or experimenting with AI, you understand that great content isn't the goal—it's a tool to communicate Sting's value, strengthen our brand and inspire exceptional founders to apply. You combine creativity with strong judgement. You know when to experiment, when to simplify and how to create content that serves Sting's goals—not just the algorithm. Data-oriented Optimizer You enjoy measuring performance, drawing insights and continuously improving your work based on data. You understand that creativity and analytics work best together. Experience & Capabilities

• Experience working hands-on with tools such as HubSpot, Webflow, Google Analytics and Google Tag Manager
• Experience creating, producing and publishing engaging content across digital channels, including video, copy and social media
• Hands-on experience building AI workflows, AI agents, Claude Projects, Skills or similar AI-native solutions
• Experience working with SEO, growth experiments or conversion optimization
• Comfortable building landing pages, workflows and basic automation setups
• Experience using AI tools as a natural part of your daily work
• Excellent written and verbal communication skills

Location & Language

• This role is based in Stockholm
• Professional proficiency in both Swedish and English is required, as you'll create content, collaborate with founders and engage with the Swedish startup ecosystem.

What matters in this role

• Strong ownership and accountability
• Ability to execute with both speed and quality
• High standards for brand, storytelling and consistency
• Curiosity and drive to experiment, create, build and improve
• Ability to manage multiple workstreams simultaneously
• A creator mindset—you enjoy picking up the camera, creating content, experimenting with new formats and bringing ideas to life
• You're curious about people. You enjoy meeting founders, uncovering great stories and turning them into content that creates value for both Sting and the startup community.
• You thrive in a fast-paced, execution-heavy environment where no two weeks look the same.
• You understand that great marketing is measured by business impact—not by the amount of content produced.

Why you'll love working at Sting You'll join one of Europe's leading startup ecosystems and work with some of Sweden's most ambitious founders, researchers and deep tech entrepreneurs. You'll have the freedom to experiment, build and test new ideas while working alongside experienced colleagues who share a passion for entrepreneurship, AI and innovation. If you're excited by combining creativity, AI and growth—and want your work to have a real impact on Sweden's next generation of startups—we'd love to hear from you.