Adobe Marketo Consultant

Role name: Adobe Marketo Consultant Location :- Stockholm, Sweden Hybrid : 2 days Contract Role Description: Key Responsibilities• Lead the design, implementation, and optimization of Adobe Marketo Engage & Leadoo solutions. • Define and govern lead management, lead scoring, segmentation, and nurture strategies. • Architect and implement integrations between Marketo, CRM platforms, CDPs, • Drive campaign execution excellence, personalization, and customer engagement initiatives. • Collaborate with business, marketing, and technology stakeholders across EU and North America. • Provide technical leadership, mentoring, and best-practice guidance to delivery teams. • Ensure platform scalability, performance, governance, and data quality. • Support solution estimation, roadmap planning, and continuous improvement initiatives.• Act as the primary customer-facing technical consultant for Marketo-related discussions. Adobe Marketo Expertise• Adobe Marketo Engage Administration• Campaign & Program Management• Engagement Programs & Nurture Streams• Lead Lifecycle Management• Lead Scoring & Segmentation• Email Marketing Automation• Dynamic Content & Personalization• Marketo Reporting & Analytics• Database Management & Data GovernanceTechnical Skills• Marketo REST APIs• CRM Integrations (Salesforce, Microsoft Dynamics, etc.)• Customer Data Platform (CDP) integrations• Data Mapping & Synchronization• Web Tracking & Attribution• HTML/CSS for Email & Landing Pages• SQL understanding and data analysis skillsLeadership & Consulting Skills• MarTech Solution Architecture• Stakeholder Management• Client Consulting & Advisory• Cross-functional Team Leadership• Requirement Discovery Key Competencies• Deep Marketo technical expertise• Strong communication and consulting skills• Ability to engage with both business and technology stakeholders• Ability to work effectively across multiple geographies and time zones• Leadership mindset with strong ownership and accountability• High focus on quality and customer success Ideal Candidate ProfileA senior MarTech professional with deep Adobe Marketo expertise, capable of leading marketing automation strategy and execution while serving as a trusted advisor to business and technology stakeholders across Europe and North America. The individual should combine strong technical depth, communication skills, and leadership capabilities to drive successful program outcomes.